Mobile Tourism Consumer Profile: An approach to experienced users
The aim of this paper is to analyze socio demographic and behavioral variables that affect the use of mobile commerce for travel planning. From the review of the theoretical framework and the empirical analysis, the influence of some of the variables traditionally used as segmentation variables is...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade do Algarve
2015-11-01
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| Series: | Dos Algarves |
| Subjects: | |
| Online Access: | http://www.dosalgarves.com/revistas/N261/3rev261.pdf |