Marketing in OPL-Bibliotheken / Marketing in One Person Libraries
In times of budget restraints and limited capacities it is important to use the available resources strictly market-oriented – in other words focused on the client's needs – and with a view to the company's targets. Even for a One Person Library, a marketing concept is essential in order t...
| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
German Medical Science GMS Publishing House
2011-12-01
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| Series: | GMS Medizin – Bibliothek – Information |
| Subjects: | |
| Online Access: | http://www.egms.de/static/de/journals/mbi/2011-11/mbi000232.shtml |
| _version_ | 1828359342134394880 |
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| author | Köhrer-Weisser, Sabine |
| author_facet | Köhrer-Weisser, Sabine |
| author_sort | Köhrer-Weisser, Sabine |
| collection | DOAJ |
| description | In times of budget restraints and limited capacities it is important to use the available resources strictly market-oriented – in other words focused on the client's needs – and with a view to the company's targets. Even for a One Person Library, a marketing concept is essential in order to optimize the work of the library. This article introduces the different stages of the marketing management process. Hereby, the analysis of strengths and weaknesses and strategic marketing planning build the core area. |
| first_indexed | 2024-04-14T03:40:23Z |
| format | Article |
| id | doaj.art-416648691b7d43c3a3c573c50469a63f |
| institution | Directory Open Access Journal |
| issn | 1865-066X |
| language | deu |
| last_indexed | 2024-04-14T03:40:23Z |
| publishDate | 2011-12-01 |
| publisher | German Medical Science GMS Publishing House |
| record_format | Article |
| series | GMS Medizin – Bibliothek – Information |
| spelling | doaj.art-416648691b7d43c3a3c573c50469a63f2022-12-22T02:14:32ZdeuGerman Medical Science GMS Publishing HouseGMS Medizin – Bibliothek – Information1865-066X2011-12-01113Doc17Marketing in OPL-Bibliotheken / Marketing in One Person LibrariesKöhrer-Weisser, SabineIn times of budget restraints and limited capacities it is important to use the available resources strictly market-oriented – in other words focused on the client's needs – and with a view to the company's targets. Even for a One Person Library, a marketing concept is essential in order to optimize the work of the library. This article introduces the different stages of the marketing management process. Hereby, the analysis of strengths and weaknesses and strategic marketing planning build the core area.http://www.egms.de/static/de/journals/mbi/2011-11/mbi000232.shtmlmarketingmarket analysisanalysis of strengths and weaknessesstrategic marketing planningHospital Librarymedically specialized libraryOne Person Library |
| spellingShingle | Köhrer-Weisser, Sabine Marketing in OPL-Bibliotheken / Marketing in One Person Libraries GMS Medizin – Bibliothek – Information marketing market analysis analysis of strengths and weaknesses strategic marketing planning Hospital Library medically specialized library One Person Library |
| title | Marketing in OPL-Bibliotheken / Marketing in One Person Libraries |
| title_full | Marketing in OPL-Bibliotheken / Marketing in One Person Libraries |
| title_fullStr | Marketing in OPL-Bibliotheken / Marketing in One Person Libraries |
| title_full_unstemmed | Marketing in OPL-Bibliotheken / Marketing in One Person Libraries |
| title_short | Marketing in OPL-Bibliotheken / Marketing in One Person Libraries |
| title_sort | marketing in opl bibliotheken marketing in one person libraries |
| topic | marketing market analysis analysis of strengths and weaknesses strategic marketing planning Hospital Library medically specialized library One Person Library |
| url | http://www.egms.de/static/de/journals/mbi/2011-11/mbi000232.shtml |
| work_keys_str_mv | AT kohrerweissersabine marketinginoplbibliothekenmarketinginonepersonlibraries |