| Summary: | The aim of the paper is to contribute to call for, on one hand, systematizing the research on creativity in terms of linking ontological, epistemological, and methodological issues specifically, for a heuristic framework combining individual, team, and organizational level, creativity facets at every level as well as, on the other hand, for more focus on both unifying methodology and qualitative research methods in that field The aim has been realized through extensive literature studies and in the part concerning creativity methodology review - systematic literature review. Consequently, as the overarching findings, particular postulates concerning the creativity construct research have been formulated.
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