Willingness to pay and actual purchase decision for organic agriculture products in Vietnam
This article aims to investigate the determinants of willingness to pay and the actual purchase decision of organic agriculture products among consumers in Vietnam, one of the emerging markets. The study uses primary survey data of 210 consumers based on the logit and ordered logit regression model...
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| Format: | Article |
| Language: | English |
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Universitas Islam Indonesia
2019-09-01
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| Series: | Economic Journal of Emerging Markets |
| Online Access: | http://uiistage.openjournaltheme.com/3310/index.php/JEP/article/view/12538 |
| _version_ | 1828111901588979712 |
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| author | Dung Tien Luu |
| author_facet | Dung Tien Luu |
| author_sort | Dung Tien Luu |
| collection | DOAJ |
| description |
This article aims to investigate the determinants of willingness to pay and the actual purchase decision of organic agriculture products among consumers in Vietnam, one of the emerging markets. The study uses primary survey data of 210 consumers based on the logit and ordered logit regression models. Findings/Originality: The results confirmed that consumers' perceptions of external factors and product attributions, external factors (processing, packaging, and labelling, certification, supply of product), perceived health and nutrition of products, socioeconomic characteristics significantly influence on consumer |
| first_indexed | 2024-04-11T11:42:07Z |
| format | Article |
| id | doaj.art-417152b82a9b4773867c6c48ca511d67 |
| institution | Directory Open Access Journal |
| issn | 2086-3128 2502-180X |
| language | English |
| last_indexed | 2024-04-11T11:42:07Z |
| publishDate | 2019-09-01 |
| publisher | Universitas Islam Indonesia |
| record_format | Article |
| series | Economic Journal of Emerging Markets |
| spelling | doaj.art-417152b82a9b4773867c6c48ca511d672022-12-22T04:25:47ZengUniversitas Islam IndonesiaEconomic Journal of Emerging Markets2086-31282502-180X2019-09-01112Willingness to pay and actual purchase decision for organic agriculture products in VietnamDung Tien Luu0Lac Hong University, BienHoa, Vietnam This article aims to investigate the determinants of willingness to pay and the actual purchase decision of organic agriculture products among consumers in Vietnam, one of the emerging markets. The study uses primary survey data of 210 consumers based on the logit and ordered logit regression models. Findings/Originality: The results confirmed that consumers' perceptions of external factors and product attributions, external factors (processing, packaging, and labelling, certification, supply of product), perceived health and nutrition of products, socioeconomic characteristics significantly influence on consumerhttp://uiistage.openjournaltheme.com/3310/index.php/JEP/article/view/12538 |
| spellingShingle | Dung Tien Luu Willingness to pay and actual purchase decision for organic agriculture products in Vietnam Economic Journal of Emerging Markets |
| title | Willingness to pay and actual purchase decision for organic agriculture products in Vietnam |
| title_full | Willingness to pay and actual purchase decision for organic agriculture products in Vietnam |
| title_fullStr | Willingness to pay and actual purchase decision for organic agriculture products in Vietnam |
| title_full_unstemmed | Willingness to pay and actual purchase decision for organic agriculture products in Vietnam |
| title_short | Willingness to pay and actual purchase decision for organic agriculture products in Vietnam |
| title_sort | willingness to pay and actual purchase decision for organic agriculture products in vietnam |
| url | http://uiistage.openjournaltheme.com/3310/index.php/JEP/article/view/12538 |
| work_keys_str_mv | AT dungtienluu willingnesstopayandactualpurchasedecisionfororganicagricultureproductsinvietnam |