Infotainers, Mediators, or Watchdogs? Mapping the Field of News Podcasters and Their Role Conceptions in Germany, Austria, and Switzerland

News podcasts have emerged as a relevant medium, contributing to the collection, analysis, interpretation, and dissemination of information in mass media discourse. This paper presents an analysis of the sociodemographic backgrounds, professional profiles, role perceptions, and values of news podcas...

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Main Authors: Vera Katzenberger, Jonas Schützeneder, Michael Grassl, Jana Keil
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:Journalism and Media
Subjects:
Online Access:https://www.mdpi.com/2673-5172/4/3/51
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author Vera Katzenberger
Jonas Schützeneder
Michael Grassl
Jana Keil
author_facet Vera Katzenberger
Jonas Schützeneder
Michael Grassl
Jana Keil
author_sort Vera Katzenberger
collection DOAJ
description News podcasts have emerged as a relevant medium, contributing to the collection, analysis, interpretation, and dissemination of information in mass media discourse. This paper presents an analysis of the sociodemographic backgrounds, professional profiles, role perceptions, and values of news podcasters based on an online survey of 195 participants in Austria, Germany, and Switzerland. The results reveal that news podcasters are predominantly male, middle-aged, and academically educated with no journalistic socialization or journalistic working experience. In terms of self-images and values, news podcasters emphasize the importance of education, information, and entertainment, while rejecting conventional concepts like criticism and control. Overall, they demonstrate a strong orientation towards the needs of their audiences and strive to be responsive to their preferences. Yet, the monetization of content through financing models such as sponsoring or native advertisement is not established on a broad scale. These findings shed light on the unique characteristics of news podcasters and provide insights into their status in a rapidly changing media environment.
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spelling doaj.art-417fd4f289504a5399f88c9d69c5b7c12023-11-19T11:29:44ZengMDPI AGJournalism and Media2673-51722023-07-014382083410.3390/journalmedia4030051Infotainers, Mediators, or Watchdogs? Mapping the Field of News Podcasters and Their Role Conceptions in Germany, Austria, and SwitzerlandVera Katzenberger0Jonas Schützeneder1Michael Grassl2Jana Keil3Department for Communication Science, Faculty of Humanities and Cultural Studies, University of Bamberg, 96047 Bamberg, GermanyDepartment of Social Work, Health and Media, University of Applied Sciences Magdeburg-Stendal, 39114 Magdeburg, GermanyFaculty of Linguistics and Literature, Catholic University Eichstätt-Ingolstadt, 85072 Eichstätt, GermanyDepartment for Communication Science, Faculty of Humanities and Cultural Studies, University of Bamberg, 96047 Bamberg, GermanyNews podcasts have emerged as a relevant medium, contributing to the collection, analysis, interpretation, and dissemination of information in mass media discourse. This paper presents an analysis of the sociodemographic backgrounds, professional profiles, role perceptions, and values of news podcasters based on an online survey of 195 participants in Austria, Germany, and Switzerland. The results reveal that news podcasters are predominantly male, middle-aged, and academically educated with no journalistic socialization or journalistic working experience. In terms of self-images and values, news podcasters emphasize the importance of education, information, and entertainment, while rejecting conventional concepts like criticism and control. Overall, they demonstrate a strong orientation towards the needs of their audiences and strive to be responsive to their preferences. Yet, the monetization of content through financing models such as sponsoring or native advertisement is not established on a broad scale. These findings shed light on the unique characteristics of news podcasters and provide insights into their status in a rapidly changing media environment.https://www.mdpi.com/2673-5172/4/3/51podcast journalismaudio journalismnews podcastemerging mediajournalistic rolesaudio
spellingShingle Vera Katzenberger
Jonas Schützeneder
Michael Grassl
Jana Keil
Infotainers, Mediators, or Watchdogs? Mapping the Field of News Podcasters and Their Role Conceptions in Germany, Austria, and Switzerland
Journalism and Media
podcast journalism
audio journalism
news podcast
emerging media
journalistic roles
audio
title Infotainers, Mediators, or Watchdogs? Mapping the Field of News Podcasters and Their Role Conceptions in Germany, Austria, and Switzerland
title_full Infotainers, Mediators, or Watchdogs? Mapping the Field of News Podcasters and Their Role Conceptions in Germany, Austria, and Switzerland
title_fullStr Infotainers, Mediators, or Watchdogs? Mapping the Field of News Podcasters and Their Role Conceptions in Germany, Austria, and Switzerland
title_full_unstemmed Infotainers, Mediators, or Watchdogs? Mapping the Field of News Podcasters and Their Role Conceptions in Germany, Austria, and Switzerland
title_short Infotainers, Mediators, or Watchdogs? Mapping the Field of News Podcasters and Their Role Conceptions in Germany, Austria, and Switzerland
title_sort infotainers mediators or watchdogs mapping the field of news podcasters and their role conceptions in germany austria and switzerland
topic podcast journalism
audio journalism
news podcast
emerging media
journalistic roles
audio
url https://www.mdpi.com/2673-5172/4/3/51
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