The impact of intangible assets on the value of FMCG companies worldwide
This article is devoted to evaluating the role of intangible assets in the process of increasing the value of a company. As a sample, we have chosen FMCG companies around the world. The research was done on 90 FMCG companies. The theoretical part presents the “Value Creation Mixer” model that allows...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-01-01
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| Series: | Journal of Innovation & Knowledge |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444569X23000264 |
| _version_ | 1811165388010946560 |
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| author | Kashkinbayev Azamat Jaxybekova Galiya Rustamov Bezhan Zhaishylyk Nurdana |
| author_facet | Kashkinbayev Azamat Jaxybekova Galiya Rustamov Bezhan Zhaishylyk Nurdana |
| author_sort | Kashkinbayev Azamat |
| collection | DOAJ |
| description | This article is devoted to evaluating the role of intangible assets in the process of increasing the value of a company. As a sample, we have chosen FMCG companies around the world. The research was done on 90 FMCG companies. The theoretical part presents the “Value Creation Mixer” model that allows visual identification and determines the role of this type of asset in creating company value. This study reveals that the majority of FMCG companies are undervalued in terms of the value of intangible assets by comparing the market value of intangible assets with the fundamental and theoretical value. Our empirical findings support the positive impact of intangible assets on companies’ value based on a dynamic panel approach. The policy implications suggest managers protect intangible assets intending to maximize the value of the fast-moving consumer goods companies. |
| first_indexed | 2024-04-10T15:36:27Z |
| format | Article |
| id | doaj.art-4186a18c3a50481484b9b4321862838a |
| institution | Directory Open Access Journal |
| issn | 2444-569X |
| language | English |
| last_indexed | 2024-04-10T15:36:27Z |
| publishDate | 2023-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Innovation & Knowledge |
| spelling | doaj.art-4186a18c3a50481484b9b4321862838a2023-02-13T04:07:27ZengElsevierJournal of Innovation & Knowledge2444-569X2023-01-0181100330The impact of intangible assets on the value of FMCG companies worldwideKashkinbayev Azamat0Jaxybekova Galiya1Rustamov Bezhan2Zhaishylyk Nurdana3Almaty Management University, Kazakhstan; Corresponding author.SEF (School of Economics and Finance), Almaty Management University, KazakhstanRauf Denktas University, via Mersin 10, Lefkosa, North Cyprus, TurkeyNanjing University of Science and Technology, ChinaThis article is devoted to evaluating the role of intangible assets in the process of increasing the value of a company. As a sample, we have chosen FMCG companies around the world. The research was done on 90 FMCG companies. The theoretical part presents the “Value Creation Mixer” model that allows visual identification and determines the role of this type of asset in creating company value. This study reveals that the majority of FMCG companies are undervalued in terms of the value of intangible assets by comparing the market value of intangible assets with the fundamental and theoretical value. Our empirical findings support the positive impact of intangible assets on companies’ value based on a dynamic panel approach. The policy implications suggest managers protect intangible assets intending to maximize the value of the fast-moving consumer goods companies.http://www.sciencedirect.com/science/article/pii/S2444569X23000264G19 |
| spellingShingle | Kashkinbayev Azamat Jaxybekova Galiya Rustamov Bezhan Zhaishylyk Nurdana The impact of intangible assets on the value of FMCG companies worldwide Journal of Innovation & Knowledge G19 |
| title | The impact of intangible assets on the value of FMCG companies worldwide |
| title_full | The impact of intangible assets on the value of FMCG companies worldwide |
| title_fullStr | The impact of intangible assets on the value of FMCG companies worldwide |
| title_full_unstemmed | The impact of intangible assets on the value of FMCG companies worldwide |
| title_short | The impact of intangible assets on the value of FMCG companies worldwide |
| title_sort | impact of intangible assets on the value of fmcg companies worldwide |
| topic | G19 |
| url | http://www.sciencedirect.com/science/article/pii/S2444569X23000264 |
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