The impact of intangible assets on the value of FMCG companies worldwide

The impact of intangible assets on the value of FMCG companies worldwide

This article is devoted to evaluating the role of intangible assets in the process of increasing the value of a company. As a sample, we have chosen FMCG companies around the world. The research was done on 90 FMCG companies. The theoretical part presents the “Value Creation Mixer” model that allows...

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Bibliographic Details
Main Authors: Kashkinbayev Azamat, Jaxybekova Galiya, Rustamov Bezhan, Zhaishylyk Nurdana
Format: Article
Language:English
Published: Elsevier 2023-01-01
Series:Journal of Innovation & Knowledge
Subjects:
G19
Online Access:http://www.sciencedirect.com/science/article/pii/S2444569X23000264

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