Collaboration of creative professionals with companies (CoCreaCo): antecedent conditions for collaboration in crossovers
Purpose – Collaboration between creative professionals (artists and designers) and companies has become more prominent. In so-called “crossovers,” indicated with the acronym CoCreaCO (collaboration of creative professionals with companies) when they concern specific crossover of creative professiona...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2020-10-01
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| Series: | Journal of Work-Applied Management |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JWAM-02-2020-0006/full/pdf?title=collaboration-of-creative-professionals-with-companies-cocreaco-antecedent-conditions-for-collaboration-in-crossovers |