Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling
Extended Reality (XR) technology, the umbrella term covering hyper-realistic technologies, is known to enhance consumer experience and is therefore developing rapidly and being utilized across various industries. Growing studies have examined XR technology and consumer experience; however, the liter...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2024-04-01
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| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol26/iss1/5/ |
| _version_ | 1797215013984796672 |
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| author | Hansol Choi Hyemi Lee |
| author_facet | Hansol Choi Hyemi Lee |
| author_sort | Hansol Choi |
| collection | DOAJ |
| description | Extended Reality (XR) technology, the umbrella term covering hyper-realistic technologies, is known to enhance consumer experience and is therefore developing rapidly and being utilized across various industries. Growing studies have examined XR technology and consumer experience; however, the literature has failed to fully explore hyper-realistic technology through a holistic perspective. To fill this gap, we analyzed 720 Korean and international articles through semantic network analysis and topic modeling and identified the literature on XR research in consumer experience. As a result, we extracted six main topics: “Tourism,” “Buying Behavior,” “XR Technology Acceptance,” “Virtual Space,” “Game,” and “XR Environment.” The results provide comprehensive insight on XR technology in consumer experience, whereas the literature is bounded on the production side as revealing a lack of academic discourse on consumer rights and responsibilities. Research reflecting the consumer welfare perspective is, therefore, recommended for future studies. |
| first_indexed | 2024-04-24T11:23:19Z |
| format | Article |
| id | doaj.art-41e116f950624587854204a2762559df |
| institution | Directory Open Access Journal |
| issn | 1598-7868 2765-6500 |
| language | English |
| last_indexed | 2024-04-24T11:23:19Z |
| publishDate | 2024-04-01 |
| publisher | Korean Marketing Association |
| record_format | Article |
| series | Asia Marketing Journal |
| spelling | doaj.art-41e116f950624587854204a2762559df2024-04-11T03:05:57ZengKorean Marketing AssociationAsia Marketing Journal1598-78682765-65002024-04-012614559https://doi.org/10.53728/2765-6500.1627Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic ModelingHansol Choi0https://orcid.org/0000-0003-4084-9749Hyemi Lee 1https://orcid.org/0000-0001-8494-4065Ewha Womans University, Seoul, Korea Ewha Womans University, Seoul, KoreaExtended Reality (XR) technology, the umbrella term covering hyper-realistic technologies, is known to enhance consumer experience and is therefore developing rapidly and being utilized across various industries. Growing studies have examined XR technology and consumer experience; however, the literature has failed to fully explore hyper-realistic technology through a holistic perspective. To fill this gap, we analyzed 720 Korean and international articles through semantic network analysis and topic modeling and identified the literature on XR research in consumer experience. As a result, we extracted six main topics: “Tourism,” “Buying Behavior,” “XR Technology Acceptance,” “Virtual Space,” “Game,” and “XR Environment.” The results provide comprehensive insight on XR technology in consumer experience, whereas the literature is bounded on the production side as revealing a lack of academic discourse on consumer rights and responsibilities. Research reflecting the consumer welfare perspective is, therefore, recommended for future studies.https://amj.kma.re.kr/journal/vol26/iss1/5/extended reality (xr)virtual reality (vr)augmented reality (ar)consumer experiencelda algorithm |
| spellingShingle | Hansol Choi Hyemi Lee Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling Asia Marketing Journal extended reality (xr) virtual reality (vr) augmented reality (ar) consumer experience lda algorithm |
| title | Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling |
| title_full | Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling |
| title_fullStr | Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling |
| title_full_unstemmed | Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling |
| title_short | Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling |
| title_sort | literature review of extended reality research in consumer experience insight from semantic network analysis and topic modeling |
| topic | extended reality (xr) virtual reality (vr) augmented reality (ar) consumer experience lda algorithm |
| url | https://amj.kma.re.kr/journal/vol26/iss1/5/ |
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