Teaching Cases in Management - Estratégia de Crescimento no Mercado Brasileiro de Cursos Pré-Vestibular: Caso Sistema Elite de Ensino
The Sistema Elite de Ensino operates in the Brazilian college preparation courses market, focusing on preparation to the most disputed examinations in the country. Founded in 1998 by four partners, Elite operates in ten Brazilian cities. After a period of disorganized expansion, when the individual...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2011-09-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1238.pdf |
| _version_ | 1797708313650003968 |
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| author | Oscar Camilo Silva Evangelista Cristiane Pizzutti dos Santos |
| author_facet | Oscar Camilo Silva Evangelista Cristiane Pizzutti dos Santos |
| author_sort | Oscar Camilo Silva Evangelista |
| collection | DOAJ |
| description | The Sistema Elite de Ensino operates in the Brazilian college preparation courses market, focusing on preparation to the most disputed examinations in the country. Founded in 1998 by four partners, Elite operates in ten Brazilian cities. After a period of disorganized expansion, when the individual development of the units was given priority in detriment of standardization and integration among them, the organization’s growth was restricted due to a lack of agreement among its owners concerning the paths that should be followed to pursue this growth. The objective of this teaching case is to put the student in the role of one of the owners of Sistema Elite de Ensino in order to reach a consensus with the other owners to develop the firm’s growth strategy for the following years. The student is expected to think about the most appropriate way for a service company to develop. This teaching case can be used in Services Marketing, Marketing Strategy or Entrepreneurship classes, in lato sensu and stricto sensu graduation courses. |
| first_indexed | 2024-03-12T06:20:39Z |
| format | Article |
| id | doaj.art-41e55ea5edd44784a91991db85ab14b8 |
| institution | Directory Open Access Journal |
| issn | 1415-6555 1982-7849 |
| language | English |
| last_indexed | 2024-03-12T06:20:39Z |
| publishDate | 2011-09-01 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| record_format | Article |
| series | RAC: Revista de Administração Contemporânea |
| spelling | doaj.art-41e55ea5edd44784a91991db85ab14b82023-09-03T02:16:31ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492011-09-01155955968Teaching Cases in Management - Estratégia de Crescimento no Mercado Brasileiro de Cursos Pré-Vestibular: Caso Sistema Elite de EnsinoOscar Camilo Silva EvangelistaCristiane Pizzutti dos SantosThe Sistema Elite de Ensino operates in the Brazilian college preparation courses market, focusing on preparation to the most disputed examinations in the country. Founded in 1998 by four partners, Elite operates in ten Brazilian cities. After a period of disorganized expansion, when the individual development of the units was given priority in detriment of standardization and integration among them, the organization’s growth was restricted due to a lack of agreement among its owners concerning the paths that should be followed to pursue this growth. The objective of this teaching case is to put the student in the role of one of the owners of Sistema Elite de Ensino in order to reach a consensus with the other owners to develop the firm’s growth strategy for the following years. The student is expected to think about the most appropriate way for a service company to develop. This teaching case can be used in Services Marketing, Marketing Strategy or Entrepreneurship classes, in lato sensu and stricto sensu graduation courses.http://www.anpad.org.br/periodicos/arq_pdf/a_1238.pdfteaching caseservices marketinggrowth strategymarketing strategyentrepreneurship. |
| spellingShingle | Oscar Camilo Silva Evangelista Cristiane Pizzutti dos Santos Teaching Cases in Management - Estratégia de Crescimento no Mercado Brasileiro de Cursos Pré-Vestibular: Caso Sistema Elite de Ensino RAC: Revista de Administração Contemporânea teaching case services marketing growth strategy marketing strategy entrepreneurship. |
| title | Teaching Cases in Management - Estratégia de Crescimento no Mercado Brasileiro de Cursos Pré-Vestibular: Caso Sistema Elite de Ensino |
| title_full | Teaching Cases in Management - Estratégia de Crescimento no Mercado Brasileiro de Cursos Pré-Vestibular: Caso Sistema Elite de Ensino |
| title_fullStr | Teaching Cases in Management - Estratégia de Crescimento no Mercado Brasileiro de Cursos Pré-Vestibular: Caso Sistema Elite de Ensino |
| title_full_unstemmed | Teaching Cases in Management - Estratégia de Crescimento no Mercado Brasileiro de Cursos Pré-Vestibular: Caso Sistema Elite de Ensino |
| title_short | Teaching Cases in Management - Estratégia de Crescimento no Mercado Brasileiro de Cursos Pré-Vestibular: Caso Sistema Elite de Ensino |
| title_sort | teaching cases in management estrategia de crescimento no mercado brasileiro de cursos pre vestibular caso sistema elite de ensino |
| topic | teaching case services marketing growth strategy marketing strategy entrepreneurship. |
| url | http://www.anpad.org.br/periodicos/arq_pdf/a_1238.pdf |
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