Evaluation tool for road safety campaigns – a short overview
The aim of this paper is to introduce the Evaluation tool for road safety campaigns which is one of the most important results of the CAST project. Recommendations and guidelines of the Evaluation tool are based on the fact that certain attributes (the scope of a campaign, the target group(s), the g...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Slovenian Psychologists' Association
2011-04-01
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| Series: | Psihološka Obzorja |
| Subjects: | |
| Online Access: | http://psiholoska-obzorja.si/arhiv_clanki/2011_1/divjak.pdf |
| _version_ | 1818524791556014080 |
|---|---|
| author | Marko Divjak Vlasta Zabukovec |
| author_facet | Marko Divjak Vlasta Zabukovec |
| author_sort | Marko Divjak |
| collection | DOAJ |
| description | The aim of this paper is to introduce the Evaluation tool for road safety campaigns which is one of the most important results of the CAST project. Recommendations and guidelines of the Evaluation tool are based on the fact that certain attributes (the scope of a campaign, the target group(s), the goals and the activities of a campaign) of a campaign have a detrimental effect upon designing evaluation, which means choosing suitable measurement variables, data collection methods/techniques and research designs. Recommendations and guidelines about various options for evaluation are given for each of the four attributes separately. The Evaluation tool guides evaluator through the process by emphasizing the approaches that appear most useful in a given context together with the main strengths and weaknesses. |
| first_indexed | 2024-12-11T06:01:29Z |
| format | Article |
| id | doaj.art-41f28699e9114032a8f20ea5cd6c4472 |
| institution | Directory Open Access Journal |
| issn | 2350-5141 |
| language | English |
| last_indexed | 2024-12-11T06:01:29Z |
| publishDate | 2011-04-01 |
| publisher | Slovenian Psychologists' Association |
| record_format | Article |
| series | Psihološka Obzorja |
| spelling | doaj.art-41f28699e9114032a8f20ea5cd6c44722022-12-22T01:18:27ZengSlovenian Psychologists' AssociationPsihološka Obzorja2350-51412011-04-0120194100330Evaluation tool for road safety campaigns – a short overviewMarko DivjakVlasta ZabukovecThe aim of this paper is to introduce the Evaluation tool for road safety campaigns which is one of the most important results of the CAST project. Recommendations and guidelines of the Evaluation tool are based on the fact that certain attributes (the scope of a campaign, the target group(s), the goals and the activities of a campaign) of a campaign have a detrimental effect upon designing evaluation, which means choosing suitable measurement variables, data collection methods/techniques and research designs. Recommendations and guidelines about various options for evaluation are given for each of the four attributes separately. The Evaluation tool guides evaluator through the process by emphasizing the approaches that appear most useful in a given context together with the main strengths and weaknesses.http://psiholoska-obzorja.si/arhiv_clanki/2011_1/divjak.pdfmedia campaigntrafficevaluation |
| spellingShingle | Marko Divjak Vlasta Zabukovec Evaluation tool for road safety campaigns – a short overview Psihološka Obzorja media campaign traffic evaluation |
| title | Evaluation tool for road safety campaigns – a short overview |
| title_full | Evaluation tool for road safety campaigns – a short overview |
| title_fullStr | Evaluation tool for road safety campaigns – a short overview |
| title_full_unstemmed | Evaluation tool for road safety campaigns – a short overview |
| title_short | Evaluation tool for road safety campaigns – a short overview |
| title_sort | evaluation tool for road safety campaigns 8211 a short overview |
| topic | media campaign traffic evaluation |
| url | http://psiholoska-obzorja.si/arhiv_clanki/2011_1/divjak.pdf |
| work_keys_str_mv | AT markodivjak evaluationtoolforroadsafetycampaigns8211ashortoverview AT vlastazabukovec evaluationtoolforroadsafetycampaigns8211ashortoverview |