Beyond Healthiness: The Impact of Traffic Light Labels on Taste Expectations and Purchase Intentions

Beyond Healthiness: The Impact of Traffic Light Labels on Taste Expectations and Purchase Intentions

The aim of traffic light labels on food products is to help consumers assess their healthiness. However, it is not clear whether traffic light labels do not have undesired side effects by signaling lower tastiness of healthy product alternatives and reducing purchase intentions. We therefore conduct...

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Bibliographic Details
Main Authors: Sonja Kunz, Simona Haasova, Jannik Rieß, Arnd Florack
Format: Article
Language:English
Published: MDPI AG 2020-01-01
Series:Foods
Subjects:
traffic light labels
nutrition labels
healthiness
tastiness
purchase intention
food products
sugar
Online Access:https://www.mdpi.com/2304-8158/9/2/134

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