The Free-of-Charge Phenomena in the Network Economy—A Multi-Party Value Exchange Model

The long-standing economic model is one where customers receive and pay for goods and services. However, in today’s modern network economy, why are vendors willing to provide free services and goods to free-riders at an apparent loss? The objective of this study is to provide a theoretical framework...

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Main Authors: Ya-Wen Lin, Tsung-Xian Lin, Cheng-Kiang Farn
Format: Article
Language:English
Published: MDPI AG 2021-10-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/16/7/163
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author Ya-Wen Lin
Tsung-Xian Lin
Cheng-Kiang Farn
author_facet Ya-Wen Lin
Tsung-Xian Lin
Cheng-Kiang Farn
author_sort Ya-Wen Lin
collection DOAJ
description The long-standing economic model is one where customers receive and pay for goods and services. However, in today’s modern network economy, why are vendors willing to provide free services and goods to free-riders at an apparent loss? The objective of this study is to provide a theoretical framework explaining why free network services emerge and how they work. This study adopted the multi-case study method, summarized 28 types of revenue model patterns from 51 indicative free network services, and inferred the causes for the antecedent conditions of each revenue model with Qualitative Comparative Analysis (QCA), in order to confirm the causal relationship between the various antecedent conditions, configurations, and revenue models as conclusive evidence. In addition, this study established seven conditional propositions via their links with related theories, which were taken as the basis for providing in-depth explanations of the revenue model of the free network service, and expanded the demonstration of the original network economy.
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spelling doaj.art-4209ca35283e4b3684fd5e580143b8e92023-11-23T09:09:33ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762021-10-011672981300210.3390/jtaer16070163The Free-of-Charge Phenomena in the Network Economy—A Multi-Party Value Exchange ModelYa-Wen Lin0Tsung-Xian Lin1Cheng-Kiang Farn2Department of Information Management, Fu-Jen Catholic University, New Taipei City 242062, TaiwanSchool of Management, Guangzhou Huashang College, Guangzhou 511300, ChinaDepartment of Information Management, National Central University, Taoyuan 320317, TaiwanThe long-standing economic model is one where customers receive and pay for goods and services. However, in today’s modern network economy, why are vendors willing to provide free services and goods to free-riders at an apparent loss? The objective of this study is to provide a theoretical framework explaining why free network services emerge and how they work. This study adopted the multi-case study method, summarized 28 types of revenue model patterns from 51 indicative free network services, and inferred the causes for the antecedent conditions of each revenue model with Qualitative Comparative Analysis (QCA), in order to confirm the causal relationship between the various antecedent conditions, configurations, and revenue models as conclusive evidence. In addition, this study established seven conditional propositions via their links with related theories, which were taken as the basis for providing in-depth explanations of the revenue model of the free network service, and expanded the demonstration of the original network economy.https://www.mdpi.com/0718-1876/16/7/163free-ridernetwork effectmulti-sided marketsnetwork economycase study
spellingShingle Ya-Wen Lin
Tsung-Xian Lin
Cheng-Kiang Farn
The Free-of-Charge Phenomena in the Network Economy—A Multi-Party Value Exchange Model
Journal of Theoretical and Applied Electronic Commerce Research
free-rider
network effect
multi-sided markets
network economy
case study
title The Free-of-Charge Phenomena in the Network Economy—A Multi-Party Value Exchange Model
title_full The Free-of-Charge Phenomena in the Network Economy—A Multi-Party Value Exchange Model
title_fullStr The Free-of-Charge Phenomena in the Network Economy—A Multi-Party Value Exchange Model
title_full_unstemmed The Free-of-Charge Phenomena in the Network Economy—A Multi-Party Value Exchange Model
title_short The Free-of-Charge Phenomena in the Network Economy—A Multi-Party Value Exchange Model
title_sort free of charge phenomena in the network economy a multi party value exchange model
topic free-rider
network effect
multi-sided markets
network economy
case study
url https://www.mdpi.com/0718-1876/16/7/163
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