Extending the UTAUT model to understand the barriers towards SME digitalization in the Czech Republic
Digitalization has been identified as a core growth driver for small and medium enterprises (SMEs) in this digital era. This study investigates the drivers and barriers aligned with the tendency of owner-managers of SMEs to adopt digitalization. A conceptual framework is developed that extends the u...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
University in Belgrade
2022-11-01
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Series: | Serbian Journal of Management |
Subjects: | |
Online Access: | https://aseestant.ceon.rs/index.php/sjm/article/view/37629/21592 |