Identifying the qualitative components of gamification in the working environment of knowledge-based companies

Although digitization brings important possibilities, implementing its technologies in practice can be challenging. One of the current major developments in this field is to discover the potential of gamification for the empowerment of knowledge-based companies. Based on this, the current research w...

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Main Authors: Mohammad Bashokouh, golsum akbari arbatan, mehdi ebrahimzade
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2023-10-01
Series:مطالعات مدیریت کسب و کار هوشمند
Subjects:
Online Access:https://ims.atu.ac.ir/article_16571_9eab16fae250c639c106c73252386d09.pdf
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author Mohammad Bashokouh
golsum akbari arbatan
mehdi ebrahimzade
author_facet Mohammad Bashokouh
golsum akbari arbatan
mehdi ebrahimzade
author_sort Mohammad Bashokouh
collection DOAJ
description Although digitization brings important possibilities, implementing its technologies in practice can be challenging. One of the current major developments in this field is to discover the potential of gamification for the empowerment of knowledge-based companies. Based on this, the current research was conducted with the aim of identifying the qualitative components of gamification implementation in the working environment of knowledge-based companies. This research has a qualitative approach, through in-depth semi-structured interviews, it has compiled and validated the conceptual framework with thematic analysis method. The statistical population includes experts and experts of knowledge-based companies, among whom 12 people were selected by purposeful sampling and participated in this study. The number of samples follows the rule of saturation. The findings of the research show that concepts were identified in the form of 4 main themes, including the acceptance process with 2 organizing themes, promotion strategies with 4 organizing themes, development and design strategies with 4 organizing themes, evaluation and implementation platforms with 3 organizing themes Gamification actually provides various possibilities to increase the motivation of employees for knowledge-based activities. But to reveal its potential, it needs a suitable environment.
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spelling doaj.art-421b82674b354bd7a22dddf99c05e17d2023-12-19T10:35:15ZfasAllameh Tabataba'i University Pressمطالعات مدیریت کسب و کار هوشمند2821-09642821-08162023-10-01124610.22054/ims.2023.71763.227916571Identifying the qualitative components of gamification in the working environment of knowledge-based companiesMohammad Bashokouh0golsum akbari arbatan1mehdi ebrahimzade2Professor of Business Management Department, University of Mohaghegh Ardabili, Ardabil, IranCorresponding Author: m‌_bashekouh@uma.ac.irPh.D Student in Business Management, University of Mohaghegh Ardabili, Ardabil, IranPh.D Student in Business Management, University of Mohaghegh Ardabili, Ardabil, IranAlthough digitization brings important possibilities, implementing its technologies in practice can be challenging. One of the current major developments in this field is to discover the potential of gamification for the empowerment of knowledge-based companies. Based on this, the current research was conducted with the aim of identifying the qualitative components of gamification implementation in the working environment of knowledge-based companies. This research has a qualitative approach, through in-depth semi-structured interviews, it has compiled and validated the conceptual framework with thematic analysis method. The statistical population includes experts and experts of knowledge-based companies, among whom 12 people were selected by purposeful sampling and participated in this study. The number of samples follows the rule of saturation. The findings of the research show that concepts were identified in the form of 4 main themes, including the acceptance process with 2 organizing themes, promotion strategies with 4 organizing themes, development and design strategies with 4 organizing themes, evaluation and implementation platforms with 3 organizing themes Gamification actually provides various possibilities to increase the motivation of employees for knowledge-based activities. But to reveal its potential, it needs a suitable environment.https://ims.atu.ac.ir/article_16571_9eab16fae250c639c106c73252386d09.pdfdigital technologygamificationknowledge basedstrategies
spellingShingle Mohammad Bashokouh
golsum akbari arbatan
mehdi ebrahimzade
Identifying the qualitative components of gamification in the working environment of knowledge-based companies
مطالعات مدیریت کسب و کار هوشمند
digital technology
gamification
knowledge based
strategies
title Identifying the qualitative components of gamification in the working environment of knowledge-based companies
title_full Identifying the qualitative components of gamification in the working environment of knowledge-based companies
title_fullStr Identifying the qualitative components of gamification in the working environment of knowledge-based companies
title_full_unstemmed Identifying the qualitative components of gamification in the working environment of knowledge-based companies
title_short Identifying the qualitative components of gamification in the working environment of knowledge-based companies
title_sort identifying the qualitative components of gamification in the working environment of knowledge based companies
topic digital technology
gamification
knowledge based
strategies
url https://ims.atu.ac.ir/article_16571_9eab16fae250c639c106c73252386d09.pdf
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AT mehdiebrahimzade identifyingthequalitativecomponentsofgamificationintheworkingenvironmentofknowledgebasedcompanies