Revisiting Rogers: the diffusion of his innovation development process as a normative framework for innovation managers, students and scholars
Innovation has evolved into a core management function for most organizations. Business managers, regardless of sector or firm size, now require an understanding of and practice with the innovation process in order to develop a competence with navigating its winding path. To effectively engage in in...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade do Porto, Faculdade de Engenharia (FEUP)
2019-03-01
|
| Series: | Journal of Innovation Management |
| Subjects: | |
| Online Access: | https://journalsojs3.fe.up.pt/index.php/jim/article/view/458 |