Colombian consumer’s decision making online process: an ex-post-fact study
A review of making purchase decisions through internet was retrospectively reviewed (ex-post-fact) with a sample of 340 people who had (n=187) and who had not purchased online (n=153). The questionnaire that was used includes statement for each of the stages involved in the choice (problem identific...
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| Format: | Article |
| Language: | English |
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Universidad del Rosario
2016-05-01
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| Series: | Avances en Psicología Latinoamericana |
| Subjects: | |
| Online Access: | https://revistas.urosario.edu.co/index.php/apl/article/view/3139 |
| _version_ | 1818405247269208064 |
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| author | Javier Andrés Gómez-Díaz |
| author_facet | Javier Andrés Gómez-Díaz |
| author_sort | Javier Andrés Gómez-Díaz |
| collection | DOAJ |
| description | A review of making purchase decisions through internet was retrospectively reviewed (ex-post-fact) with a sample of 340 people who had (n=187) and who had not purchased online (n=153). The questionnaire that was used includes statement for each of the stages involved in the choice (problem identification, information search, alternatives evaluation, and purchase behavior). Some scales were designed while some others were adapted from the available research literature. Results shows that, through internet, it is more common to perform unplanned purchase, and the information available on the network usually has a significant value in online decision-making. Online purchasers and not purchasers differ on risk perception. Some recommendations to design web pages for commercial use are suggested, and discussion about the evolution of online shopping in Colombia is presented. |
| first_indexed | 2024-12-14T08:53:01Z |
| format | Article |
| id | doaj.art-4242b8605c7a413c8d66dd89b3bda2a6 |
| institution | Directory Open Access Journal |
| issn | 1794-4724 2145-4515 |
| language | English |
| last_indexed | 2024-12-14T08:53:01Z |
| publishDate | 2016-05-01 |
| publisher | Universidad del Rosario |
| record_format | Article |
| series | Avances en Psicología Latinoamericana |
| spelling | doaj.art-4242b8605c7a413c8d66dd89b3bda2a62022-12-21T23:08:59ZengUniversidad del RosarioAvances en Psicología Latinoamericana1794-47242145-45152016-05-0134210.12804/apl34.2.2016.052793Colombian consumer’s decision making online process: an ex-post-fact studyJavier Andrés Gómez-Díaz0Universidad EANA review of making purchase decisions through internet was retrospectively reviewed (ex-post-fact) with a sample of 340 people who had (n=187) and who had not purchased online (n=153). The questionnaire that was used includes statement for each of the stages involved in the choice (problem identification, information search, alternatives evaluation, and purchase behavior). Some scales were designed while some others were adapted from the available research literature. Results shows that, through internet, it is more common to perform unplanned purchase, and the information available on the network usually has a significant value in online decision-making. Online purchasers and not purchasers differ on risk perception. Some recommendations to design web pages for commercial use are suggested, and discussion about the evolution of online shopping in Colombia is presented.https://revistas.urosario.edu.co/index.php/apl/article/view/3139consumer behavioronline decision makingcognitive model |
| spellingShingle | Javier Andrés Gómez-Díaz Colombian consumer’s decision making online process: an ex-post-fact study Avances en Psicología Latinoamericana consumer behavior online decision making cognitive model |
| title | Colombian consumer’s decision making online process: an ex-post-fact study |
| title_full | Colombian consumer’s decision making online process: an ex-post-fact study |
| title_fullStr | Colombian consumer’s decision making online process: an ex-post-fact study |
| title_full_unstemmed | Colombian consumer’s decision making online process: an ex-post-fact study |
| title_short | Colombian consumer’s decision making online process: an ex-post-fact study |
| title_sort | colombian consumer s decision making online process an ex post fact study |
| topic | consumer behavior online decision making cognitive model |
| url | https://revistas.urosario.edu.co/index.php/apl/article/view/3139 |
| work_keys_str_mv | AT javierandresgomezdiaz colombianconsumersdecisionmakingonlineprocessanexpostfactstudy |