Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: a Cross Cultural Study in Compulsive Buying

Although several studies focused on understanding of compulsive buying in developed countries, this phenomenon remains understudied in other parts of the world. This is rather surprising since there is an increasing interest in understanding shopping behavior of consumers in emergent markets due to...

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Main Authors: Csilla Horváth, Feray Adigüzel, Hester van Herk
Format: Article
Language:English
Published: Vilnius University Press 2013-12-01
Series:Organizations and Markets in Emerging Economies
Subjects:
Online Access:https://www.journals.vu.lt/omee/article/view/14247
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author Csilla Horváth
Feray Adigüzel
Hester van Herk
author_facet Csilla Horváth
Feray Adigüzel
Hester van Herk
author_sort Csilla Horváth
collection DOAJ
description Although several studies focused on understanding of compulsive buying in developed countries, this phenomenon remains understudied in other parts of the world. This is rather surprising since there is an increasing interest in understanding shopping behavior of consumers in emergent markets due to the growing importance of these markets. The main reason for the limited attention to compulsive buying in emerging countries is the lack of cross-culturally validated scales. In response to these calls, this paper tests measurement invariance of two prominent compulsive buying scales – the Compulsive Buying Scale (CBS) and the Compulsive Buying Index (CBI) in Western (Spain and the Netherlands) and emerging (Russia and Turkey) economies. In case of lack of invariance the reasons in terms of socio-cultural factors and country conditions are explained. The results establish the partial measurement invariance of the CBI but not the CBS. So, to study the antecedents and consequences of compulsive buying in cross-cultural contexts, the CBI is sufficient. The varying credit card ownership and usage, and different gender roles of women across countries appear to be the main reasons for lack of measurement invariance of the CBS. The percentages of compulsive buyers in emerging countries are lower than those in developed countries.
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spelling doaj.art-4247bf2228594bfea5d700f73685bbfc2022-12-21T18:39:43ZengVilnius University PressOrganizations and Markets in Emerging Economies2029-45812345-00372013-12-014210.15388/omee.2013.4.2.14247Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: a Cross Cultural Study in Compulsive BuyingCsilla Horváth0Feray Adigüzel1Hester van Herk2Radboud University NijmegenErasmus University RotterdamVU University AmsterdamAlthough several studies focused on understanding of compulsive buying in developed countries, this phenomenon remains understudied in other parts of the world. This is rather surprising since there is an increasing interest in understanding shopping behavior of consumers in emergent markets due to the growing importance of these markets. The main reason for the limited attention to compulsive buying in emerging countries is the lack of cross-culturally validated scales. In response to these calls, this paper tests measurement invariance of two prominent compulsive buying scales – the Compulsive Buying Scale (CBS) and the Compulsive Buying Index (CBI) in Western (Spain and the Netherlands) and emerging (Russia and Turkey) economies. In case of lack of invariance the reasons in terms of socio-cultural factors and country conditions are explained. The results establish the partial measurement invariance of the CBI but not the CBS. So, to study the antecedents and consequences of compulsive buying in cross-cultural contexts, the CBI is sufficient. The varying credit card ownership and usage, and different gender roles of women across countries appear to be the main reasons for lack of measurement invariance of the CBS. The percentages of compulsive buyers in emerging countries are lower than those in developed countries.https://www.journals.vu.lt/omee/article/view/14247compulsive buyingemerging countriesmeasurement invariance
spellingShingle Csilla Horváth
Feray Adigüzel
Hester van Herk
Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: a Cross Cultural Study in Compulsive Buying
Organizations and Markets in Emerging Economies
compulsive buying
emerging countries
measurement invariance
title Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: a Cross Cultural Study in Compulsive Buying
title_full Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: a Cross Cultural Study in Compulsive Buying
title_fullStr Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: a Cross Cultural Study in Compulsive Buying
title_full_unstemmed Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: a Cross Cultural Study in Compulsive Buying
title_short Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: a Cross Cultural Study in Compulsive Buying
title_sort cultural aspects of compulsive buying in emerging and developed economies a cross cultural study in compulsive buying
topic compulsive buying
emerging countries
measurement invariance
url https://www.journals.vu.lt/omee/article/view/14247
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AT ferayadiguzel culturalaspectsofcompulsivebuyinginemerginganddevelopedeconomiesacrossculturalstudyincompulsivebuying
AT hestervanherk culturalaspectsofcompulsivebuyinginemerginganddevelopedeconomiesacrossculturalstudyincompulsivebuying