The influence of hedonic values and extraversion on online impulse buying: Empirical evidence from Indonesia

The influence of hedonic values and extraversion on online impulse buying: Empirical evidence from Indonesia

The purpose of this study is to analyze Indonesian consumer hedonic values, extraversion, and online impulse buying, as well as to examine the influence of consumer hedonic values and extraversion personality on impulsive online buying. This study uses a quantitative research method that employs des...

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Bibliographic Details
Main Authors: Arief Helmi, Yevis Marty Oesman, Umi Kaltum, Yudi Ahmad Faisal
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-01-01
Series:Innovative Marketing
Subjects:
extraversion
hedonic values
impulse buying
marketing
online buying
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17660/IM_2023_01_Helmi.pdf

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