The importance of behavioral data to identify online fake reviews for tourism businesses: a systematic review

The importance of behavioral data to identify online fake reviews for tourism businesses: a systematic review

In the last several decades, electronic word of mouth (eWOM) has been widely used by consumers on different digital platforms to gather feedback about products and services from previous customer behavior. However, this useful information is getting blurred by fake reviews—i.e., reviews that were cr...

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Bibliographic Details
Main Authors: Ana Reyes-Menendez, Jose Ramon Saura, Ferrão Filipe
Format: Article
Language:English
Published: PeerJ Inc. 2019-09-01
Series:PeerJ Computer Science
Subjects:
Online reviews
Fake reviews
Consumer behavior
Algorithms
Tourism
Online Access:https://peerj.com/articles/cs-219.pdf

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