| Summary: | Semarang Regency is an area in Indonesia with alluring tourist destinations and is vast in terms of natural and cultural tourism. The potential for local culture, for example, the Legend of Rawa Pening, has the myth of the dragon Baru Klinting as folklore that has been told orally from generation to generation. The Regional Government of Semarang Regency sees the potential of nature and legend to become a literary tourism destination. At the entry of location, a statue of Baru Klinthing was built in the form of a dragon. Around it, the expanse of Rawa Pening becomes a soothing sight. Visitors can also find a relief wall that tells the story of Baru Klinthing. However, this tourist attraction has not been maximized. It can be seen from the small number of visitors, which local tourists and not foreign tourists dominate. Ideally, tourism can provide income for local governments and the surrounding community and empower artists. This study aims to provide input to Bukit Cinta tourism management, especially in translating the Baru Klinting legend into performing arts or cinema at tourist sites and on social media. This research was conducted in the city of Semarang. The research method uses a qualitative descriptive method. Obtaining data by observation, interviews and questionnaires. The study's results can be used as input for Bukit Cinta tourism management in Rawa Pening, Semarang Regency, as a literary tourism destination.
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