The Impact of Consumer Schwartz Values and Regulatory Focus on the Willingness to Pay a Price Premium for Domestic Food Products: Gender Differences
This paper aims to identify which Schwartz values and regulatory focus orientations influence consumer behavior on the food market in the domain of preference for domestic products, which is closely related to consumer ethnocentrism. The CAWI (Computer-Assisted Web Interviews) method was applied. Th...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-09-01
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| Series: | Energies |
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| Online Access: | https://www.mdpi.com/1996-1073/14/19/6198 |