Contagion of Cheating Behaviors in Online Social Networks
Human behaviors are known to spread through social contact. The diffusion process on social networks has also been leveraged to understand the spread of undesirable contagion. The contagion of malicious or even criminal behaviors in online social networks is just beginning to attract attention. Here...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2018-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8355800/ |
| _version_ | 1818558699837325312 |
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| author | Jiyoung Woo Sung Wook Kang Huy Kang Kim Juyong Park |
| author_facet | Jiyoung Woo Sung Wook Kang Huy Kang Kim Juyong Park |
| author_sort | Jiyoung Woo |
| collection | DOAJ |
| description | Human behaviors are known to spread through social contact. The diffusion process on social networks has also been leveraged to understand the spread of undesirable contagion. The contagion of malicious or even criminal behaviors in online social networks is just beginning to attract attention. Here, we study the social contagion problem of cheating behavior found in the massively multiplayer online role-playing game (MMORPG) that provides a lifelike environment with rich and realistic user interactions. Because cheating users boast an abnormal thus conspicuous degree of success, it has a strong chance of being noticed by their friends and leading them to cheat themselves. To detect and prevent cheating, it is beneficial to understand this dynamic as a contagion problem. In this paper, we show the existence of the contagion of cheating. We then explore various possible social reinforcement mechanisms after introducing several factors to quantify the effect of social reinforcement on the contagion and analyze the dynamics of bot diffusion in an extensive user interaction log from a major MMORPG. |
| first_indexed | 2024-12-14T00:15:43Z |
| format | Article |
| id | doaj.art-428fee5c82ec4ce39cdd6e78b3c18fa5 |
| institution | Directory Open Access Journal |
| issn | 2169-3536 |
| language | English |
| last_indexed | 2024-12-14T00:15:43Z |
| publishDate | 2018-01-01 |
| publisher | IEEE |
| record_format | Article |
| series | IEEE Access |
| spelling | doaj.art-428fee5c82ec4ce39cdd6e78b3c18fa52022-12-21T23:25:33ZengIEEEIEEE Access2169-35362018-01-016290982910810.1109/ACCESS.2018.28342208355800Contagion of Cheating Behaviors in Online Social NetworksJiyoung Woo0https://orcid.org/0000-0001-8231-0018Sung Wook Kang1Huy Kang Kim2Juyong Park3Department of Big Data Engineering, Soonchunhyang University, Asan, South KoreaData Analysis and Modeling Team, NCSOFT, Seongnam, South KoreaGraduate School of Information Security, Korea University, Seoul, South KoreaGraduate School of Culture Technology, KAIST, Daejeon, South KoreaHuman behaviors are known to spread through social contact. The diffusion process on social networks has also been leveraged to understand the spread of undesirable contagion. The contagion of malicious or even criminal behaviors in online social networks is just beginning to attract attention. Here, we study the social contagion problem of cheating behavior found in the massively multiplayer online role-playing game (MMORPG) that provides a lifelike environment with rich and realistic user interactions. Because cheating users boast an abnormal thus conspicuous degree of success, it has a strong chance of being noticed by their friends and leading them to cheat themselves. To detect and prevent cheating, it is beneficial to understand this dynamic as a contagion problem. In this paper, we show the existence of the contagion of cheating. We then explore various possible social reinforcement mechanisms after introducing several factors to quantify the effect of social reinforcement on the contagion and analyze the dynamics of bot diffusion in an extensive user interaction log from a major MMORPG.https://ieeexplore.ieee.org/document/8355800/Diffusion modelsocial contagionsocial networkonline game |
| spellingShingle | Jiyoung Woo Sung Wook Kang Huy Kang Kim Juyong Park Contagion of Cheating Behaviors in Online Social Networks IEEE Access Diffusion model social contagion social network online game |
| title | Contagion of Cheating Behaviors in Online Social Networks |
| title_full | Contagion of Cheating Behaviors in Online Social Networks |
| title_fullStr | Contagion of Cheating Behaviors in Online Social Networks |
| title_full_unstemmed | Contagion of Cheating Behaviors in Online Social Networks |
| title_short | Contagion of Cheating Behaviors in Online Social Networks |
| title_sort | contagion of cheating behaviors in online social networks |
| topic | Diffusion model social contagion social network online game |
| url | https://ieeexplore.ieee.org/document/8355800/ |
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