Intensive agriculture, marketing and social structure: the case of south-eastern Spain
The main purpose of this study was to analyse the opinions of farmers in the province of Almería concerning the state of the fruit and vegetable sector, to learn about the main considerations in their decision-making processes when marketing their products and their assessment of the image of compan...
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| Format: | Article |
| Language: | English |
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Czech Academy of Agricultural Sciences
2018-08-01
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| Series: | Agricultural Economics (AGRICECON) |
| Subjects: | |
| Online Access: | https://agricecon.agriculturejournals.cz/artkey/age-201808-0004_intensive-agriculture-marketing-and-social-structure-the-case-of-south-eastern-spain.php |
| _version_ | 1797899937945485312 |
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| author | Gonzalo HERRANZ DE RAFAEL Juan Sebastian FERNANDEZ-PRADOS |
| author_facet | Gonzalo HERRANZ DE RAFAEL Juan Sebastian FERNANDEZ-PRADOS |
| author_sort | Gonzalo HERRANZ DE RAFAEL |
| collection | DOAJ |
| description | The main purpose of this study was to analyse the opinions of farmers in the province of Almería concerning the state of the fruit and vegetable sector, to learn about the main considerations in their decision-making processes when marketing their products and their assessment of the image of companies and cooperatives and to analyse the social structure of this collective. To that end, the analysis was conducted on three levels: a descriptive analysis on two levels - a quantitative analysis of the socio-demographic, socio-economic and marketing characteristics of farmers in the province of Almería and a qualitative analysis based on the opinions of farmers and a group of experts in the sector; and an explanatory analysis, based on a binary logistic regression model, to show how decision-making occurs in the marketing dialectic, whether it either be at the source (auction) or the end-point (cooperative). The conclusion is that the marketing variables that are most tied to context - such as price, timeframe or certification - better explain the decision-making process of farmers in the province of Almería when marketing their products, both for cooperative members and for those who sell their products in alhóndigas (traditional auction houses). |
| first_indexed | 2024-04-10T08:37:56Z |
| format | Article |
| id | doaj.art-42a0326bf0b241f4b5e84ddafa456d82 |
| institution | Directory Open Access Journal |
| issn | 0139-570X 1805-9295 |
| language | English |
| last_indexed | 2024-04-10T08:37:56Z |
| publishDate | 2018-08-01 |
| publisher | Czech Academy of Agricultural Sciences |
| record_format | Article |
| series | Agricultural Economics (AGRICECON) |
| spelling | doaj.art-42a0326bf0b241f4b5e84ddafa456d822023-02-23T03:25:13ZengCzech Academy of Agricultural SciencesAgricultural Economics (AGRICECON)0139-570X1805-92952018-08-0164836737710.17221/318/2016-AGRICECONage-201808-0004Intensive agriculture, marketing and social structure: the case of south-eastern SpainGonzalo HERRANZ DE RAFAEL0Juan Sebastian FERNANDEZ-PRADOSUniversity of Almería, CEMyRI, Almería, SpainThe main purpose of this study was to analyse the opinions of farmers in the province of Almería concerning the state of the fruit and vegetable sector, to learn about the main considerations in their decision-making processes when marketing their products and their assessment of the image of companies and cooperatives and to analyse the social structure of this collective. To that end, the analysis was conducted on three levels: a descriptive analysis on two levels - a quantitative analysis of the socio-demographic, socio-economic and marketing characteristics of farmers in the province of Almería and a qualitative analysis based on the opinions of farmers and a group of experts in the sector; and an explanatory analysis, based on a binary logistic regression model, to show how decision-making occurs in the marketing dialectic, whether it either be at the source (auction) or the end-point (cooperative). The conclusion is that the marketing variables that are most tied to context - such as price, timeframe or certification - better explain the decision-making process of farmers in the province of Almería when marketing their products, both for cooperative members and for those who sell their products in alhóndigas (traditional auction houses).https://agricecon.agriculturejournals.cz/artkey/age-201808-0004_intensive-agriculture-marketing-and-social-structure-the-case-of-south-eastern-spain.phpalmeríaauctioncooperativesfarmersretail distribution |
| spellingShingle | Gonzalo HERRANZ DE RAFAEL Juan Sebastian FERNANDEZ-PRADOS Intensive agriculture, marketing and social structure: the case of south-eastern Spain Agricultural Economics (AGRICECON) almería auction cooperatives farmers retail distribution |
| title | Intensive agriculture, marketing and social structure: the case of south-eastern Spain |
| title_full | Intensive agriculture, marketing and social structure: the case of south-eastern Spain |
| title_fullStr | Intensive agriculture, marketing and social structure: the case of south-eastern Spain |
| title_full_unstemmed | Intensive agriculture, marketing and social structure: the case of south-eastern Spain |
| title_short | Intensive agriculture, marketing and social structure: the case of south-eastern Spain |
| title_sort | intensive agriculture marketing and social structure the case of south eastern spain |
| topic | almería auction cooperatives farmers retail distribution |
| url | https://agricecon.agriculturejournals.cz/artkey/age-201808-0004_intensive-agriculture-marketing-and-social-structure-the-case-of-south-eastern-spain.php |
| work_keys_str_mv | AT gonzaloherranzderafael intensiveagriculturemarketingandsocialstructurethecaseofsoutheasternspain AT juansebastianfernandezprados intensiveagriculturemarketingandsocialstructurethecaseofsoutheasternspain |