The principle of complementarity between verbal and visual languages in media images
Several studies have sought to understand how and at which levels the complementarity between written text and images occurs, especially in media advertising. The main purpose of this article is to understand how written messages and images interact and complement each other in forming a coherent wh...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Estadual de Campinas
2022-03-01
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| Series: | Cadernos de Estudos Lingüísticos |
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| Online Access: | https://periodicos.sbu.unicamp.br/ojs/index.php/cel/article/view/8663896 |