Pick-up point recommendation strategy based on user incentive mechanism

In recent years, with the development of spatial crowdsourcing technology, online car-hailing, as a typical spatiotemporal crowdsourcing task application scenario, has attracted widespread attention. Existing researches on spatial crowdsourcing are mainly based on the coordinate positions of user an...

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Main Authors: Jing Zhang, Biao Li, Xiucai Ye, Yi Chen
Format: Article
Language:English
Published: PeerJ Inc. 2023-11-01
Series:PeerJ Computer Science
Subjects:
Online Access:https://peerj.com/articles/cs-1692.pdf
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author Jing Zhang
Biao Li
Xiucai Ye
Yi Chen
author_facet Jing Zhang
Biao Li
Xiucai Ye
Yi Chen
author_sort Jing Zhang
collection DOAJ
description In recent years, with the development of spatial crowdsourcing technology, online car-hailing, as a typical spatiotemporal crowdsourcing task application scenario, has attracted widespread attention. Existing researches on spatial crowdsourcing are mainly based on the coordinate positions of user and worker roles to achieve task allocation with the goal of maximum matching number or lowest cost. However, they ignores the problem of the selection of the pick-up point which needs to be solved in the actual scene of online car booking. This problem needs to take into account the four-dimensional coordinate positions of users, workers, pick-up point and destination. Based on this, this study designs a pick-up point recommendation strategy based on user incentive mechanism. Firstly, a new four-dimensional crowdsourcing model is established, which is closer to the practical application of crowdsourcing problem. Secondly, taking cost optimization as the index, a user incentive mechanism is designed to encourage users to walk to the appropriate pick-up point within a certain distance. Thirdly, a concept of forward rate is proposed to reduce the computation time. Some key factors, such as the maximum walking distance limit of users and task cost, are considered as the recommendation index for measuring the pick-up point. Then, an effective pick-up point recommendation strategy is designed based on this index. Experiments show that the strategy proposed in this article can achieve reasonable recommendation for pick-up points and improve the efficiency of drivers and reduce the total trip cost of orders to the greatest extent.
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spelling doaj.art-42b478db8acb47759db5d2a6c477fa7d2023-11-22T15:05:14ZengPeerJ Inc.PeerJ Computer Science2376-59922023-11-019e169210.7717/peerj-cs.1692Pick-up point recommendation strategy based on user incentive mechanismJing Zhang0Biao Li1Xiucai Ye2Yi Chen3School of Computer Science and Mathematics, Fujian Provincial Key Laboratory of Big Data Mining and Applications, Fujian University of Technology, Fu Zhou, Fu Jian, ChinaSchool of Computer Science and Mathematics, Fujian Provincial Key Laboratory of Big Data Mining and Applications, Fujian University of Technology, Fu Zhou, Fu Jian, ChinaDepartment of Computer Science, University of Tsukuba, Ibaraki, Tsukuba, JapanDepartment of Computer and Information Security Management, Fujian Police College, Fu Zhou, Fu Jian, ChinaIn recent years, with the development of spatial crowdsourcing technology, online car-hailing, as a typical spatiotemporal crowdsourcing task application scenario, has attracted widespread attention. Existing researches on spatial crowdsourcing are mainly based on the coordinate positions of user and worker roles to achieve task allocation with the goal of maximum matching number or lowest cost. However, they ignores the problem of the selection of the pick-up point which needs to be solved in the actual scene of online car booking. This problem needs to take into account the four-dimensional coordinate positions of users, workers, pick-up point and destination. Based on this, this study designs a pick-up point recommendation strategy based on user incentive mechanism. Firstly, a new four-dimensional crowdsourcing model is established, which is closer to the practical application of crowdsourcing problem. Secondly, taking cost optimization as the index, a user incentive mechanism is designed to encourage users to walk to the appropriate pick-up point within a certain distance. Thirdly, a concept of forward rate is proposed to reduce the computation time. Some key factors, such as the maximum walking distance limit of users and task cost, are considered as the recommendation index for measuring the pick-up point. Then, an effective pick-up point recommendation strategy is designed based on this index. Experiments show that the strategy proposed in this article can achieve reasonable recommendation for pick-up points and improve the efficiency of drivers and reduce the total trip cost of orders to the greatest extent.https://peerj.com/articles/cs-1692.pdfSpatial crowdsourcingOnline car hailingPick-up point recommendationUser incentive
spellingShingle Jing Zhang
Biao Li
Xiucai Ye
Yi Chen
Pick-up point recommendation strategy based on user incentive mechanism
PeerJ Computer Science
Spatial crowdsourcing
Online car hailing
Pick-up point recommendation
User incentive
title Pick-up point recommendation strategy based on user incentive mechanism
title_full Pick-up point recommendation strategy based on user incentive mechanism
title_fullStr Pick-up point recommendation strategy based on user incentive mechanism
title_full_unstemmed Pick-up point recommendation strategy based on user incentive mechanism
title_short Pick-up point recommendation strategy based on user incentive mechanism
title_sort pick up point recommendation strategy based on user incentive mechanism
topic Spatial crowdsourcing
Online car hailing
Pick-up point recommendation
User incentive
url https://peerj.com/articles/cs-1692.pdf
work_keys_str_mv AT jingzhang pickuppointrecommendationstrategybasedonuserincentivemechanism
AT biaoli pickuppointrecommendationstrategybasedonuserincentivemechanism
AT xiucaiye pickuppointrecommendationstrategybasedonuserincentivemechanism
AT yichen pickuppointrecommendationstrategybasedonuserincentivemechanism