Pague e Peque: Uma Arqueologia do Discurso do Adultério Mercadorizado
In recent years, extramarital dating services began to be offered on the Internet. Inserted into a set of cultural representations, adultery, taken for so long in different discourses as a point of articulation and social control, is now introduced under a logic of consumption. On this basis, this...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2015-11-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1659.pdf |
| _version_ | 1797712324738416640 |
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| author | Thiago Ianatoni Camargo André Luiz Maranhão de Souza Leão |
| author_facet | Thiago Ianatoni Camargo André Luiz Maranhão de Souza Leão |
| author_sort | Thiago Ianatoni Camargo |
| collection | DOAJ |
| description | In recent years, extramarital dating services began to be offered on the Internet. Inserted into a set of cultural
representations, adultery, taken for so long in different discourses as a point of articulation and social control, is
now introduced under a logic of consumption. On this basis, this present study aims to understand how adultery
commodification discourse is grounded in extramarital dating-service suppliers discursive practices. This is a
qualitative documental research, conducted through Foucauldian archaeological method and interpreted in the light
of his social theory, with data collected via the Internet. Our findings indicate an order of discourse that exposes a
commodified adultery stylistic based on a moral aesthetic that allows its alignment with the ethics of contemporary
consumption. The relevance of the study to both academia and society refers to the debate about our culture and
life direction as guided by an economic structure driven by consumption. |
| first_indexed | 2024-03-12T07:20:04Z |
| format | Article |
| id | doaj.art-42b6a24bd4c54bfbbf1c51a643bdf357 |
| institution | Directory Open Access Journal |
| issn | 1415-6555 1982-7849 |
| language | English |
| last_indexed | 2024-03-12T07:20:04Z |
| publishDate | 2015-11-01 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| record_format | Article |
| series | RAC: Revista de Administração Contemporânea |
| spelling | doaj.art-42b6a24bd4c54bfbbf1c51a643bdf3572023-09-02T22:32:48ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492015-11-01196732749http://dx.doi.org/10.1590/1982-7849rac20151924Pague e Peque: Uma Arqueologia do Discurso do Adultério MercadorizadoThiago Ianatoni Camargo0André Luiz Maranhão de Souza Leão1Universidade Federal de Pernambuco – UFPEUniversidade Federal de Pernambuco – UFPEIn recent years, extramarital dating services began to be offered on the Internet. Inserted into a set of cultural representations, adultery, taken for so long in different discourses as a point of articulation and social control, is now introduced under a logic of consumption. On this basis, this present study aims to understand how adultery commodification discourse is grounded in extramarital dating-service suppliers discursive practices. This is a qualitative documental research, conducted through Foucauldian archaeological method and interpreted in the light of his social theory, with data collected via the Internet. Our findings indicate an order of discourse that exposes a commodified adultery stylistic based on a moral aesthetic that allows its alignment with the ethics of contemporary consumption. The relevance of the study to both academia and society refers to the debate about our culture and life direction as guided by an economic structure driven by consumption.http://www.anpad.org.br/periodicos/arq_pdf/a_1659.pdfadultery; moral; archaeology; Foucault; critical macromarketing. |
| spellingShingle | Thiago Ianatoni Camargo André Luiz Maranhão de Souza Leão Pague e Peque: Uma Arqueologia do Discurso do Adultério Mercadorizado RAC: Revista de Administração Contemporânea adultery; moral; archaeology; Foucault; critical macromarketing. |
| title | Pague e Peque: Uma Arqueologia do Discurso do Adultério Mercadorizado |
| title_full | Pague e Peque: Uma Arqueologia do Discurso do Adultério Mercadorizado |
| title_fullStr | Pague e Peque: Uma Arqueologia do Discurso do Adultério Mercadorizado |
| title_full_unstemmed | Pague e Peque: Uma Arqueologia do Discurso do Adultério Mercadorizado |
| title_short | Pague e Peque: Uma Arqueologia do Discurso do Adultério Mercadorizado |
| title_sort | pague e peque uma arqueologia do discurso do adulterio mercadorizado |
| topic | adultery; moral; archaeology; Foucault; critical macromarketing. |
| url | http://www.anpad.org.br/periodicos/arq_pdf/a_1659.pdf |
| work_keys_str_mv | AT thiagoianatonicamargo pagueepequeumaarqueologiadodiscursodoadulteriomercadorizado AT andreluizmaranhaodesouzaleao pagueepequeumaarqueologiadodiscursodoadulteriomercadorizado |