| Summary: | This essay considers the curious case of Dečije novine (Children’s Papers), an initiative which started as a simple school magazine established by the teachers of the elementary school in Gornji Milanovac, a small town in Central Serbia, way back in 1956. Dečije novine published works by local children and gained popularity by accepting submissions from all over Yugoslavia, quickly starting to published young cartoonists developing a simple style aimed at children. This text looks at this shift from a school magazine, supplied by children’s submissions, to what would become one of the largest comics publishers in Eastern Europe, considering the specific involvement of reading and drawing audiences in its development.
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