Queer to be kind: Exploring Western media discourses about the “Eastern bloc” during the 2007 and 2014 Eurovision Song Contests

This article examines the voting results and Western European media coverage of the 2007 and 2014 Eurovision Song Contests. The Austrian drag act Conchita Wurst (the alter ego of an openly gay man) won in 2014, whilst Serbian entrant Marija Šerifović, portrayed in Western European media as lesbian a...

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Main Authors: Alexej Ulbricht, Indraneel Sircar, Koen Slootmaeckers
Format: Article
Language:English
Published: Centre for Southeast European Studies 2015-05-01
Series:Contemporary Southeastern Europe
Subjects:
Online Access:http://unipub.uni-graz.at/cse/periodical/pageview/457397
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author Alexej Ulbricht
Indraneel Sircar
Koen Slootmaeckers
author_facet Alexej Ulbricht
Indraneel Sircar
Koen Slootmaeckers
author_sort Alexej Ulbricht
collection DOAJ
description This article examines the voting results and Western European media coverage of the 2007 and 2014 Eurovision Song Contests. The Austrian drag act Conchita Wurst (the alter ego of an openly gay man) won in 2014, whilst Serbian entrant Marija Šerifović, portrayed in Western European media as lesbian at the time, won in 2007. We first explore the extent to which there was an East-West voting divide in both contests. In 2014, while there was some elite hostility against Conchita in Eastern Europe, the popular support was on a similar level to that in Western Europe. In 2007, we find no significant geographic divide in support for Šerifović. However, when we examine mainstream UK and German media coverage during and after both contests, we find strong anti-Eastern European discourses that are at odds with the similarity in the public voting. We employ the concept of homonationalism to interrogate inconsistent Western media discourses: the East was depicted as a site of homophobia and the West as a site of tolerance in 2014, whilst the queer aesthetic / identity of Šerifović was largely overlooked in 2007.
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spelling doaj.art-42c0eb2b015d41929d18aee10438f1b22022-12-22T03:06:24ZengCentre for Southeast European StudiesContemporary Southeastern Europe2310-36122310-36122015-05-0121155172Queer to be kind: Exploring Western media discourses about the “Eastern bloc” during the 2007 and 2014 Eurovision Song ContestsAlexej Ulbricht0Indraneel Sircar1Koen Slootmaeckers2University of LondonQueen Mary University of LondonQueen Mary University of LondonThis article examines the voting results and Western European media coverage of the 2007 and 2014 Eurovision Song Contests. The Austrian drag act Conchita Wurst (the alter ego of an openly gay man) won in 2014, whilst Serbian entrant Marija Šerifović, portrayed in Western European media as lesbian at the time, won in 2007. We first explore the extent to which there was an East-West voting divide in both contests. In 2014, while there was some elite hostility against Conchita in Eastern Europe, the popular support was on a similar level to that in Western Europe. In 2007, we find no significant geographic divide in support for Šerifović. However, when we examine mainstream UK and German media coverage during and after both contests, we find strong anti-Eastern European discourses that are at odds with the similarity in the public voting. We employ the concept of homonationalism to interrogate inconsistent Western media discourses: the East was depicted as a site of homophobia and the West as a site of tolerance in 2014, whilst the queer aesthetic / identity of Šerifović was largely overlooked in 2007.http://unipub.uni-graz.at/cse/periodical/pageview/457397homonationalismqueer politicsxenophobiavoting behaviourEurovision
spellingShingle Alexej Ulbricht
Indraneel Sircar
Koen Slootmaeckers
Queer to be kind: Exploring Western media discourses about the “Eastern bloc” during the 2007 and 2014 Eurovision Song Contests
Contemporary Southeastern Europe
homonationalism
queer politics
xenophobia
voting behaviour
Eurovision
title Queer to be kind: Exploring Western media discourses about the “Eastern bloc” during the 2007 and 2014 Eurovision Song Contests
title_full Queer to be kind: Exploring Western media discourses about the “Eastern bloc” during the 2007 and 2014 Eurovision Song Contests
title_fullStr Queer to be kind: Exploring Western media discourses about the “Eastern bloc” during the 2007 and 2014 Eurovision Song Contests
title_full_unstemmed Queer to be kind: Exploring Western media discourses about the “Eastern bloc” during the 2007 and 2014 Eurovision Song Contests
title_short Queer to be kind: Exploring Western media discourses about the “Eastern bloc” during the 2007 and 2014 Eurovision Song Contests
title_sort queer to be kind exploring western media discourses about the eastern bloc during the 2007 and 2014 eurovision song contests
topic homonationalism
queer politics
xenophobia
voting behaviour
Eurovision
url http://unipub.uni-graz.at/cse/periodical/pageview/457397
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