Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: The case of rice farmers in Uganda

Agricultural extension is perceived as the primary mechanism through which farmers expand their ability to adopt and adapt new technologies and ideas. The use of Information and Communication Technology like videos in extension is being fronted as an alternative to the conventional Face-to-face exte...

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Main Authors: Gabriel Karubanga, Paul Kibwika, Florent Okry, Haroon Sseguya
Format: Article
Language:English
Published: Taylor & Francis Group 2016-12-01
Series:Cogent Food & Agriculture
Subjects:
Online Access:http://dx.doi.org/10.1080/23311932.2016.1274944
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author Gabriel Karubanga
Paul Kibwika
Florent Okry
Haroon Sseguya
author_facet Gabriel Karubanga
Paul Kibwika
Florent Okry
Haroon Sseguya
author_sort Gabriel Karubanga
collection DOAJ
description Agricultural extension is perceived as the primary mechanism through which farmers expand their ability to adopt and adapt new technologies and ideas. The use of Information and Communication Technology like videos in extension is being fronted as an alternative to the conventional Face-to-face extension approach (F2FEA). A comparison of effectiveness of the Video-mediated extension approach (VMEA) and F2FEA among rice farmers in two districts of Uganda challenges the independent use of the two approaches. A cross-sectional survey of two non-equivalent groups subjected to VMEA in Kamwenge and F2FEA in Hoima districts was conducted with 196 farmers. The results indicate greater potential for integration of VMEA and F2FEA as the two are complementary in the various stages of the farmer learning framework developed. VMEA is significantly better in awareness creation and sharing of knowledge and experiences while the F2FEA is significantly better at enhancing knowledge acquisition and retention and application. The relative strengths of VMEA and F2FEA can best be harnessed through integration of the approaches. The integration will not solve the problem of large farmer to extension ratio common in developing countries but will rather make the extension workers more effective. The integration however calls for rethinking of institutional arrangement, roles of the extension worker, and pragmatic retooling of the extension worker to embrace social learning principles that empower farmers to be more self-directed learners and innovators.
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spelling doaj.art-42c1211f3cdf4acf9647d74e08c8c2082022-12-21T19:49:15ZengTaylor & Francis GroupCogent Food & Agriculture2331-19322016-12-012110.1080/23311932.2016.12749441274944Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: The case of rice farmers in UgandaGabriel Karubanga0Paul Kibwika1Florent Okry2Haroon Sseguya3College of Agricultural and Environmental Sciences, Makerere UniversityCollege of Agricultural and Environmental Sciences, Makerere UniversityUniversity of Agriculture of KetouInternational Institute of Tropical Agriculture, Regional Hub for Eastern AfricaAgricultural extension is perceived as the primary mechanism through which farmers expand their ability to adopt and adapt new technologies and ideas. The use of Information and Communication Technology like videos in extension is being fronted as an alternative to the conventional Face-to-face extension approach (F2FEA). A comparison of effectiveness of the Video-mediated extension approach (VMEA) and F2FEA among rice farmers in two districts of Uganda challenges the independent use of the two approaches. A cross-sectional survey of two non-equivalent groups subjected to VMEA in Kamwenge and F2FEA in Hoima districts was conducted with 196 farmers. The results indicate greater potential for integration of VMEA and F2FEA as the two are complementary in the various stages of the farmer learning framework developed. VMEA is significantly better in awareness creation and sharing of knowledge and experiences while the F2FEA is significantly better at enhancing knowledge acquisition and retention and application. The relative strengths of VMEA and F2FEA can best be harnessed through integration of the approaches. The integration will not solve the problem of large farmer to extension ratio common in developing countries but will rather make the extension workers more effective. The integration however calls for rethinking of institutional arrangement, roles of the extension worker, and pragmatic retooling of the extension worker to embrace social learning principles that empower farmers to be more self-directed learners and innovators.http://dx.doi.org/10.1080/23311932.2016.1274944video-mediated extension approachface-to-face extension approachfarmer learninginnovationrice production practices and technologiesuganda
spellingShingle Gabriel Karubanga
Paul Kibwika
Florent Okry
Haroon Sseguya
Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: The case of rice farmers in Uganda
Cogent Food & Agriculture
video-mediated extension approach
face-to-face extension approach
farmer learning
innovation
rice production practices and technologies
uganda
title Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: The case of rice farmers in Uganda
title_full Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: The case of rice farmers in Uganda
title_fullStr Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: The case of rice farmers in Uganda
title_full_unstemmed Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: The case of rice farmers in Uganda
title_short Empowering farmers to learn and innovate through integration of video-mediated and face-to-face extension approaches: The case of rice farmers in Uganda
title_sort empowering farmers to learn and innovate through integration of video mediated and face to face extension approaches the case of rice farmers in uganda
topic video-mediated extension approach
face-to-face extension approach
farmer learning
innovation
rice production practices and technologies
uganda
url http://dx.doi.org/10.1080/23311932.2016.1274944
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