A consumer behaviour approach to analyse the sustainability of food purchasing

A consumer behaviour approach to analyse the sustainability of food purchasing

In this study, a survey has been carried out to analyse the purchase choice regarding several packaging options of four basic foods (water, milk, bread and meat). We conducted a segmentation by age to analyse whether the purchasing behaviour changes depending on this variable, and whether it is rela...

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Bibliographic Details
Main Authors: Laura Martinez-Carrasco Martínez, Margarita Brugarolas Mollá-Bauzá, Andrea Gascón Mora
Format: Article
Language:English
Published: Universidad Politécnica de Valencia 2020-12-01
Series:Economía Agraria y Recursos Naturales
Subjects:
age
purchase choice
plastic packaging
segmentation
sustainability
Online Access:https://polipapers.upv.es/index.php/EARN/article/view/12916

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