Corporate donation behavior during the covid-19 pandemic. A case-study approach in the multinational Inditex
The situation created by the COVID-19 pandemic, especially the confinement in many countries, has led to a global crisis, not only in health but also in economy and social issues. But it has also provoked a wave of solidarity and unprecedented donation behavior by many companies worldwide. Inditex,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Elsevier
2022-12-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844022034764 |
| _version_ | 1797960877285048320 |
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| author | M. Mercedes Galan-Ladero M. Isabel Sánchez-Hernández |
| author_facet | M. Mercedes Galan-Ladero M. Isabel Sánchez-Hernández |
| author_sort | M. Mercedes Galan-Ladero |
| collection | DOAJ |
| description | The situation created by the COVID-19 pandemic, especially the confinement in many countries, has led to a global crisis, not only in health but also in economy and social issues. But it has also provoked a wave of solidarity and unprecedented donation behavior by many companies worldwide. Inditex, one of the main fashion multinationals, has become a referent for its reaction speed and has been ranked number one among the most significant companies for its Corporate Social Responsibility during the lockdown. Drawing from Stakeholder, Legitimacy, and Ethics of Care Theories, the aim of this paper is to analyze Inditex as a case study and reflect on the impact of its donation behavior on its corporate reputation. A desk research approach by using secondary data about the corporation, and a content analysis of press releases with ATLASti software during this time, let conclude that effective corporate donation impacts and improves the reputation of the corporation among its stakeholders. |
| first_indexed | 2024-04-11T00:50:59Z |
| format | Article |
| id | doaj.art-42c93814829f474d93e340f2b66ac4c0 |
| institution | Directory Open Access Journal |
| issn | 2405-8440 |
| language | English |
| last_indexed | 2024-04-11T00:50:59Z |
| publishDate | 2022-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj.art-42c93814829f474d93e340f2b66ac4c02023-01-05T08:39:17ZengElsevierHeliyon2405-84402022-12-01812e12188Corporate donation behavior during the covid-19 pandemic. A case-study approach in the multinational InditexM. Mercedes Galan-Ladero0M. Isabel Sánchez-Hernández1School of Economics and Business Sciences, Department of Business Management and Sociology, Universidad de Extremadura, Ave. Elvas s/n, 06006 Badajoz, SpainCorresponding author.; School of Economics and Business Sciences, Department of Business Management and Sociology, Universidad de Extremadura, Ave. Elvas s/n, 06006 Badajoz, SpainThe situation created by the COVID-19 pandemic, especially the confinement in many countries, has led to a global crisis, not only in health but also in economy and social issues. But it has also provoked a wave of solidarity and unprecedented donation behavior by many companies worldwide. Inditex, one of the main fashion multinationals, has become a referent for its reaction speed and has been ranked number one among the most significant companies for its Corporate Social Responsibility during the lockdown. Drawing from Stakeholder, Legitimacy, and Ethics of Care Theories, the aim of this paper is to analyze Inditex as a case study and reflect on the impact of its donation behavior on its corporate reputation. A desk research approach by using secondary data about the corporation, and a content analysis of press releases with ATLASti software during this time, let conclude that effective corporate donation impacts and improves the reputation of the corporation among its stakeholders.http://www.sciencedirect.com/science/article/pii/S2405844022034764Corporate donation behaviorCorporate reputationCorporate social responsibility (CSR)COVID-19 pandemicEthics of Care TheoryInditex |
| spellingShingle | M. Mercedes Galan-Ladero M. Isabel Sánchez-Hernández Corporate donation behavior during the covid-19 pandemic. A case-study approach in the multinational Inditex Heliyon Corporate donation behavior Corporate reputation Corporate social responsibility (CSR) COVID-19 pandemic Ethics of Care Theory Inditex |
| title | Corporate donation behavior during the covid-19 pandemic. A case-study approach in the multinational Inditex |
| title_full | Corporate donation behavior during the covid-19 pandemic. A case-study approach in the multinational Inditex |
| title_fullStr | Corporate donation behavior during the covid-19 pandemic. A case-study approach in the multinational Inditex |
| title_full_unstemmed | Corporate donation behavior during the covid-19 pandemic. A case-study approach in the multinational Inditex |
| title_short | Corporate donation behavior during the covid-19 pandemic. A case-study approach in the multinational Inditex |
| title_sort | corporate donation behavior during the covid 19 pandemic a case study approach in the multinational inditex |
| topic | Corporate donation behavior Corporate reputation Corporate social responsibility (CSR) COVID-19 pandemic Ethics of Care Theory Inditex |
| url | http://www.sciencedirect.com/science/article/pii/S2405844022034764 |
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