Implementing Open Innovation: The Case of Natura, IBM and Siemens

Implementing Open Innovation: The Case of Natura, IBM and Siemens

This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with exis...

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Bibliographic Details
Main Authors: Cely Ades, Aline Figlioli, Roberto Sbragia, Geciane Porto, Guilherme Ary Plonski, Kleber Celadon
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2013-05-01
Series:Journal of Technology Management & Innovation
Subjects:
innovation processes
open innovation
implementation of open innovation
innovation management
Online Access:https://www.jotmi.org/index.php/GT/article/view/1249

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