THE INTERNATIONALIZATION OF ITALIAN COMPANIES: A GEOGRAPHICAL PERSPECTIVE

In an increasingly globalized economic environment, businesses wishing to operate in foreign markets must be familiar with the cultural context of the host country, its rules and the rules of entry. cultural shock between subjects with very different beliefs and values can lead to costly failures....

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Main Author: Graziella FERRARA
Format: Article
Language:English
Published: Editura Universitatii din Oradea 2016-11-01
Series:Revista Română de Geografie Politică
Subjects:
Online Access:http://rrgp.uoradea.ro/art/2016-2/04_RRGP_302_Ferrara.pdf
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author Graziella FERRARA
author_facet Graziella FERRARA
author_sort Graziella FERRARA
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description In an increasingly globalized economic environment, businesses wishing to operate in foreign markets must be familiar with the cultural context of the host country, its rules and the rules of entry. cultural shock between subjects with very different beliefs and values can lead to costly failures. The culture is therefore one of the key aspects to consider in the internationalization strategies. In fact, if cultural difference is well-managed can lead to innovative business practices and sustainable sources of competitive advantage in the opposite case the failure of the operation with the entire business consequences. In the light of contemporary social events, economic and political, the study of Islamic cultural variable for entry of Italian companies in the countries of the southern Mediterranean is a necessary condition to avoid the bankruptcy of any type of commercial operation and the more of the operations direct investment on site.
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spelling doaj.art-42d3804fbdd44c4992e0f9a050e06cd52022-12-22T02:01:06ZengEditura Universitatii din OradeaRevista Română de Geografie Politică1582-77632065-16192016-11-011826875THE INTERNATIONALIZATION OF ITALIAN COMPANIES: A GEOGRAPHICAL PERSPECTIVEGraziella FERRARA0University of Suor Orsola Benincasa, 10 Via Suor Orsola, 80125 Napoli, Italy, e-mail: graziella.ferrarara@libero.itIn an increasingly globalized economic environment, businesses wishing to operate in foreign markets must be familiar with the cultural context of the host country, its rules and the rules of entry. cultural shock between subjects with very different beliefs and values can lead to costly failures. The culture is therefore one of the key aspects to consider in the internationalization strategies. In fact, if cultural difference is well-managed can lead to innovative business practices and sustainable sources of competitive advantage in the opposite case the failure of the operation with the entire business consequences. In the light of contemporary social events, economic and political, the study of Islamic cultural variable for entry of Italian companies in the countries of the southern Mediterranean is a necessary condition to avoid the bankruptcy of any type of commercial operation and the more of the operations direct investment on site.http://rrgp.uoradea.ro/art/2016-2/04_RRGP_302_Ferrara.pdfinvestmentEgyptItalian companies
spellingShingle Graziella FERRARA
THE INTERNATIONALIZATION OF ITALIAN COMPANIES: A GEOGRAPHICAL PERSPECTIVE
Revista Română de Geografie Politică
investment
Egypt
Italian companies
title THE INTERNATIONALIZATION OF ITALIAN COMPANIES: A GEOGRAPHICAL PERSPECTIVE
title_full THE INTERNATIONALIZATION OF ITALIAN COMPANIES: A GEOGRAPHICAL PERSPECTIVE
title_fullStr THE INTERNATIONALIZATION OF ITALIAN COMPANIES: A GEOGRAPHICAL PERSPECTIVE
title_full_unstemmed THE INTERNATIONALIZATION OF ITALIAN COMPANIES: A GEOGRAPHICAL PERSPECTIVE
title_short THE INTERNATIONALIZATION OF ITALIAN COMPANIES: A GEOGRAPHICAL PERSPECTIVE
title_sort internationalization of italian companies a geographical perspective
topic investment
Egypt
Italian companies
url http://rrgp.uoradea.ro/art/2016-2/04_RRGP_302_Ferrara.pdf
work_keys_str_mv AT graziellaferrara theinternationalizationofitaliancompaniesageographicalperspective
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