THE INTERNATIONALIZATION OF ITALIAN COMPANIES: A GEOGRAPHICAL PERSPECTIVE
In an increasingly globalized economic environment, businesses wishing to operate in foreign markets must be familiar with the cultural context of the host country, its rules and the rules of entry. cultural shock between subjects with very different beliefs and values can lead to costly failures....
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| Format: | Article |
| Language: | English |
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Editura Universitatii din Oradea
2016-11-01
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| Series: | Revista Română de Geografie Politică |
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| Online Access: | http://rrgp.uoradea.ro/art/2016-2/04_RRGP_302_Ferrara.pdf |