Do We Always Hope to Become “Better” When We Experience Envy? Effects of Incidental Envy and Social Context on Self-Improvement Behavior
Incidental envy is known to motivate self-improvement behavior. This phenomenon occurs in part because feelings of inferiority guide subsequent behavior in a way to self-improve, after experiencing envy. However, no research has yet examined whether this tendency may be affected by social context: p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Korean Marketing Association
2017-07-01
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| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol19/iss2/3/ |
| _version_ | 1811238115326558208 |
|---|---|
| author | Y. Jin Youn Kiwan Park |
| author_facet | Y. Jin Youn Kiwan Park |
| author_sort | Y. Jin Youn |
| collection | DOAJ |
| description | Incidental envy is known to motivate self-improvement behavior. This phenomenon occurs in part because feelings of inferiority guide subsequent behavior in a way to self-improve, after experiencing envy. However, no research has yet examined whether this tendency may be affected by social context: private versus public. Although extant literature suggests that envy generally leads to self-improvement, we demonstrate that this effect may be mitigated under public social contexts. Across two studies, we find that although incidental envy generally increases self-improvement behavior (e.g., effort exertion and charitable giving) in private social contexts, this tendency is attenuated under public social contexts. We conclude with a discussion of theoretical and practical implications of this finding. |
| first_indexed | 2024-04-12T12:36:09Z |
| format | Article |
| id | doaj.art-42d60be7395d47a3b404de21481cf3d4 |
| institution | Directory Open Access Journal |
| issn | 1598-7868 2765-6500 |
| language | English |
| last_indexed | 2024-04-12T12:36:09Z |
| publishDate | 2017-07-01 |
| publisher | Korean Marketing Association |
| record_format | Article |
| series | Asia Marketing Journal |
| spelling | doaj.art-42d60be7395d47a3b404de21481cf3d42022-12-22T03:32:53ZengKorean Marketing AssociationAsia Marketing Journal1598-78682765-65002017-07-01192456110.15830/amj.2017.19.2.45Do We Always Hope to Become “Better” When We Experience Envy? Effects of Incidental Envy and Social Context on Self-Improvement BehaviorY. Jin Youn0Kiwan Park1SNU Business School Seoul National UniversitySNU Business School Seoul National UniversityIncidental envy is known to motivate self-improvement behavior. This phenomenon occurs in part because feelings of inferiority guide subsequent behavior in a way to self-improve, after experiencing envy. However, no research has yet examined whether this tendency may be affected by social context: private versus public. Although extant literature suggests that envy generally leads to self-improvement, we demonstrate that this effect may be mitigated under public social contexts. Across two studies, we find that although incidental envy generally increases self-improvement behavior (e.g., effort exertion and charitable giving) in private social contexts, this tendency is attenuated under public social contexts. We conclude with a discussion of theoretical and practical implications of this finding.https://amj.kma.re.kr/journal/vol19/iss2/3/envysocial contextself-improvementemotion |
| spellingShingle | Y. Jin Youn Kiwan Park Do We Always Hope to Become “Better” When We Experience Envy? Effects of Incidental Envy and Social Context on Self-Improvement Behavior Asia Marketing Journal envy social context self-improvement emotion |
| title | Do We Always Hope to Become “Better” When We Experience Envy? Effects of Incidental Envy and Social Context on Self-Improvement Behavior |
| title_full | Do We Always Hope to Become “Better” When We Experience Envy? Effects of Incidental Envy and Social Context on Self-Improvement Behavior |
| title_fullStr | Do We Always Hope to Become “Better” When We Experience Envy? Effects of Incidental Envy and Social Context on Self-Improvement Behavior |
| title_full_unstemmed | Do We Always Hope to Become “Better” When We Experience Envy? Effects of Incidental Envy and Social Context on Self-Improvement Behavior |
| title_short | Do We Always Hope to Become “Better” When We Experience Envy? Effects of Incidental Envy and Social Context on Self-Improvement Behavior |
| title_sort | do we always hope to become better when we experience envy effects of incidental envy and social context on self improvement behavior |
| topic | envy social context self-improvement emotion |
| url | https://amj.kma.re.kr/journal/vol19/iss2/3/ |
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