Drie soorten boodschappen in de gezondheidscommunicatie
Three types of messages in health communication. What determines success or failure? Document designers in the field of mass health communication face great challenges when developing persuasive messages to change people’s behaviour. Theoretical and experimental research, however, has contributed t...
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| Format: | Article |
| Language: | Afrikaans |
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Amsterdam University Press
2015-05-01
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| Series: | Internationale Neerlandistiek |
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| Online Access: | http://www.ingentaconnect.com/contentone/aup/in/2015/00000053/00000002/art00001 |
| _version_ | 1818644919577739264 |
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| author | Carel Jansen |
| author_facet | Carel Jansen |
| author_sort | Carel Jansen |
| collection | DOAJ |
| description | Three types of messages in health communication. What determines success or failure?
Document designers in the field of mass health communication face great challenges when developing persuasive messages to change people’s behaviour. Theoretical and experimental research, however, has contributed to our knowledge of the determinants of success of persuasive messages. This article
discusses the research into three types of messages that may be used in health promotion campaigns: fear appeal messages that try to persuade recipients into healthy behaviour by picturing the horrible things that may happen to them if they do not follow the recommendations; puzzling messages that may encourage people to talk about the topics that are addressed and that may indirectly lead to the intended behavioural changes; and narratives, stories in different formats that may persuade readers into more healthy behaviour by reducing their resistance to attempts to change this behaviour. |
| first_indexed | 2024-12-17T00:22:30Z |
| format | Article |
| id | doaj.art-42e86ab51e0e47bba798046175a29003 |
| institution | Directory Open Access Journal |
| issn | 1876-9071 |
| language | Afrikaans |
| last_indexed | 2024-12-17T00:22:30Z |
| publishDate | 2015-05-01 |
| publisher | Amsterdam University Press |
| record_format | Article |
| series | Internationale Neerlandistiek |
| spelling | doaj.art-42e86ab51e0e47bba798046175a290032022-12-21T22:10:32ZafrAmsterdam University PressInternationale Neerlandistiek1876-90712015-05-015328911110.5117/IN2015.2.JANSDrie soorten boodschappen in de gezondheidscommunicatieCarel Jansen0Prof dr. Carel Jansen (www.careljansen.nl) is hoogleraar Communicatieen Informatiewetenschappen aan de Rijksuniversiteit Groningen. Daarnaast is hij sinds 2002 als buitengewoon hoogleraar verbonden aan de Universiteit Stellenbosch in Zuid-Afrika. c.j.m.jansen@rug.nlThree types of messages in health communication. What determines success or failure? Document designers in the field of mass health communication face great challenges when developing persuasive messages to change people’s behaviour. Theoretical and experimental research, however, has contributed to our knowledge of the determinants of success of persuasive messages. This article discusses the research into three types of messages that may be used in health promotion campaigns: fear appeal messages that try to persuade recipients into healthy behaviour by picturing the horrible things that may happen to them if they do not follow the recommendations; puzzling messages that may encourage people to talk about the topics that are addressed and that may indirectly lead to the intended behavioural changes; and narratives, stories in different formats that may persuade readers into more healthy behaviour by reducing their resistance to attempts to change this behaviour.http://www.ingentaconnect.com/contentone/aup/in/2015/00000053/00000002/art00001howeverhas contributed to our knowledge of the determinants of success of persuasive messages. This article discusses the research into three types of messages that may be used in health promotion campaigns: fear appeal messages that try to persuade recipients into healthy behaviour by picturing the horrible things that may happen to them if they do not follow the recommendations; puzzling messages that may encourage people to talk about the topics that are addressed and that may indirectly lead to the intended behavioural changes; and narrativesHealth communicationfear appealspuzzling messagesnarratives |
| spellingShingle | Carel Jansen Drie soorten boodschappen in de gezondheidscommunicatie Internationale Neerlandistiek however has contributed to our knowledge of the determinants of success of persuasive messages. This article discusses the research into three types of messages that may be used in health promotion campaigns: fear appeal messages that try to persuade recipients into healthy behaviour by picturing the horrible things that may happen to them if they do not follow the recommendations; puzzling messages that may encourage people to talk about the topics that are addressed and that may indirectly lead to the intended behavioural changes; and narratives Health communication fear appeals puzzling messages narratives |
| title | Drie soorten boodschappen in de gezondheidscommunicatie |
| title_full | Drie soorten boodschappen in de gezondheidscommunicatie |
| title_fullStr | Drie soorten boodschappen in de gezondheidscommunicatie |
| title_full_unstemmed | Drie soorten boodschappen in de gezondheidscommunicatie |
| title_short | Drie soorten boodschappen in de gezondheidscommunicatie |
| title_sort | drie soorten boodschappen in de gezondheidscommunicatie |
| topic | however has contributed to our knowledge of the determinants of success of persuasive messages. This article discusses the research into three types of messages that may be used in health promotion campaigns: fear appeal messages that try to persuade recipients into healthy behaviour by picturing the horrible things that may happen to them if they do not follow the recommendations; puzzling messages that may encourage people to talk about the topics that are addressed and that may indirectly lead to the intended behavioural changes; and narratives Health communication fear appeals puzzling messages narratives |
| url | http://www.ingentaconnect.com/contentone/aup/in/2015/00000053/00000002/art00001 |
| work_keys_str_mv | AT careljansen driesoortenboodschappenindegezondheidscommunicatie |