Contextual Factors That May Impact on the Development and Implementation of the Sugary Drinks Policy; Comment on “Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019”
Forde et al proposed an interesting framework to understand marketing response to a tax in sugary drinks based on stakeholder interviews. Sugary drinks regulation can lead to various strategies in the industry’s marketing activity. That is, it can either result in the industry introducing no changes...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kerman University of Medical Sciences
2023-12-01
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| Series: | International Journal of Health Policy and Management |
| Subjects: | |
| Online Access: | https://www.ijhpm.com/article_4406_69195f6adb0e691516afd4ac697d3270.pdf |
| _version_ | 1827281654886957056 |
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| author | Elisa Chilet-Rosell Blanca Lumbreras |
| author_facet | Elisa Chilet-Rosell Blanca Lumbreras |
| author_sort | Elisa Chilet-Rosell |
| collection | DOAJ |
| description | Forde et al proposed an interesting framework to understand marketing response to a tax in sugary drinks based on stakeholder interviews. Sugary drinks regulation can lead to various strategies in the industry’s marketing activity. That is, it can either result in the industry introducing no changes or it can lead to changes, which can conflict or align with public health objectives. The importance of Forde and colleagues’ analysis lies in the potential for governments to anticipate the industry’s reaction to the legislation and the need of drivers to enable both big and small companies to follow the rules. Governments must not forget the importance of other contextual factors that will have an impact both on the development and implementation of this type of policies and on possible responses that could mitigate their impact such as public acceptance, the influence of mass media and corporate activities aimed at influencing policy. |
| first_indexed | 2024-04-24T09:03:47Z |
| format | Article |
| id | doaj.art-431b28e494694735a613858ec95a191f |
| institution | Directory Open Access Journal |
| issn | 2322-5939 |
| language | English |
| last_indexed | 2024-04-24T09:03:47Z |
| publishDate | 2023-12-01 |
| publisher | Kerman University of Medical Sciences |
| record_format | Article |
| series | International Journal of Health Policy and Management |
| spelling | doaj.art-431b28e494694735a613858ec95a191f2024-04-15T19:04:26ZengKerman University of Medical SciencesInternational Journal of Health Policy and Management2322-59392023-12-0112Issue 11310.34172/ijhpm.2023.77134406Contextual Factors That May Impact on the Development and Implementation of the Sugary Drinks Policy; Comment on “Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019”Elisa Chilet-Rosell0Blanca Lumbreras1Department of Public Health, Faculty of Medicine, Universidad Miguel Hernández, Alicante, SpainDepartment of Public Health, Faculty of Medicine, Universidad Miguel Hernández, Alicante, SpainForde et al proposed an interesting framework to understand marketing response to a tax in sugary drinks based on stakeholder interviews. Sugary drinks regulation can lead to various strategies in the industry’s marketing activity. That is, it can either result in the industry introducing no changes or it can lead to changes, which can conflict or align with public health objectives. The importance of Forde and colleagues’ analysis lies in the potential for governments to anticipate the industry’s reaction to the legislation and the need of drivers to enable both big and small companies to follow the rules. Governments must not forget the importance of other contextual factors that will have an impact both on the development and implementation of this type of policies and on possible responses that could mitigate their impact such as public acceptance, the influence of mass media and corporate activities aimed at influencing policy.https://www.ijhpm.com/article_4406_69195f6adb0e691516afd4ac697d3270.pdfpublic acceptancemass mediacorporate activities |
| spellingShingle | Elisa Chilet-Rosell Blanca Lumbreras Contextual Factors That May Impact on the Development and Implementation of the Sugary Drinks Policy; Comment on “Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019” International Journal of Health Policy and Management public acceptance mass media corporate activities |
| title | Contextual Factors That May Impact on the Development and Implementation of the Sugary Drinks Policy; Comment on “Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019” |
| title_full | Contextual Factors That May Impact on the Development and Implementation of the Sugary Drinks Policy; Comment on “Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019” |
| title_fullStr | Contextual Factors That May Impact on the Development and Implementation of the Sugary Drinks Policy; Comment on “Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019” |
| title_full_unstemmed | Contextual Factors That May Impact on the Development and Implementation of the Sugary Drinks Policy; Comment on “Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019” |
| title_short | Contextual Factors That May Impact on the Development and Implementation of the Sugary Drinks Policy; Comment on “Understanding Marketing Responses to a Tax on Sugary Drinks: A Qualitative Interview Study in the United Kingdom, 2019” |
| title_sort | contextual factors that may impact on the development and implementation of the sugary drinks policy comment on understanding marketing responses to a tax on sugary drinks a qualitative interview study in the united kingdom 2019 |
| topic | public acceptance mass media corporate activities |
| url | https://www.ijhpm.com/article_4406_69195f6adb0e691516afd4ac697d3270.pdf |
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