Strategies and Tactics of Brand Formation (Based on the Material of Advertising Slogans in French, English, and Russian)
This article describes communicative strategies and tactics used by companies to build a brand. The diachronic method made it possible to observe brand development strategies. The analysis featured 104 advertising slogans of 11 companies. Strategies and tactics of communicative influence were identi...
Main Authors: | E. G. Zheludkova, K. M. Purgina |
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Format: | Article |
Language: | English |
Published: |
Kemerovo State University
2021-04-01
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Series: | Вестник Кемеровского государственного университета |
Subjects: | |
Online Access: | https://vestnik.kemsu.ru/jour/article/view/4942 |
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