Audit independence and customer relationship marketing: an ethical conflict or an ethical mutual effect?

Independence in financial auditing is a topic with extensive research, due to the ethical values expected from accountants and the conflicts with agency pressures and commercial interests. However, there is a lack of research on the benefits of ethical behaviors in the dynamic interactions between...

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Bibliographic Details
Main Authors: Gabriel G. Martins, Beatriz Casais
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2024-12-01
Series:Journal of Business Economics and Management
Subjects:
Online Access:https://mla.vgtu.lt/index.php/JBEM/article/view/22830