A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain

A New Strategic Marketing Management Model for the Specificities of E-Commerce in the Supply Chain

The study seeks to answer the question of what strategic directions and opportunities we have for business in the midst of the info-communication changes of our time. In this research, we compare the results of non-representative primary research (cluster analysis and discriminant analysis) with the...

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Bibliographic Details
Main Authors: Balázs Gyenge, Zoltán Máté, Imre Vida, Yuriy Bilan, László Vasa
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
business development
online marketing
e-commerce
effective communication
social media
social networking
Online Access:https://www.mdpi.com/0718-1876/16/4/64

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