Examining E-Loyalty as A Marketing Strategy (Case Study of BPD Bali Mobile)

Examining E-Loyalty as A Marketing Strategy (Case Study of BPD Bali Mobile)

The utilization of mobile banking applications today greatly facilitates daily transactions to support human behaviour. This study aims to determine partially and simultaneously the effect of e-service quality, e-satisfaction, and e-trust on e-loyalty from the use of Bank BPD Bali's Mobile Bank...

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Bibliographic Details
Main Authors: Ida Ayu Iswari Pidada, I Gede Putu Arya Suta
Format: Article
Language:English
Published: UNIVERSITAS PENDIDIKAN NASIONAL 2023-06-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
e-service quality
e-satisfaction
e-trust
e-loyalty
the use of mobile banking
Online Access:https://journal.undiknas.ac.id/index.php/manajemen/article/view/4445

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