MAIN DETERMINANTS OF DEMAND FOR DIGITAL SERVICES IN VITICULTURE
Viticulture, like any economic sector, undergoes structural changes caused by changes in the business environment. From the era of the "green revolution", viticulture today develops in the framework of sustainable competitive development. Competitive development is based on new approaches...
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| Format: | Article |
| Language: | English |
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BelloPrint Pazardjik
2023-04-01
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| Series: | Journal of Bio-Based Marketing |
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| Online Access: | https://journalbbm.files.wordpress.com/2023/03/article_3-1.pdf |
| _version_ | 1797854922164666368 |
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| author | Pavel Chervenkov1 |
| author_facet | Pavel Chervenkov1 |
| author_sort | Pavel Chervenkov1 |
| collection | DOAJ |
| description | Viticulture, like any economic sector, undergoes structural changes caused by changes in the business environment. From the era of the "green revolution", viticulture today develops in the framework of sustainable competitive development. Competitive development is based on new approaches to management and development of the economy. Today, sustainable competitive development of the industry is understood as this development that combines the principles of the circular economy and the use of bio-based technologies and products. Applying these principles requires tools such as internet connectivity, the internet of things, and digitization of business processes in viticulture. The aim of the present study is to identify the main determinants of the demand for digital services in viticulture. The main method used to identify these determinants is the questionnaire survey. Through a specially designed, tested, and validated survey, information on the main determinants is collected |
| first_indexed | 2024-04-09T20:15:12Z |
| format | Article |
| id | doaj.art-4353b2df3f064c5284277e17e915ae45 |
| institution | Directory Open Access Journal |
| issn | 2683-0825 |
| language | English |
| last_indexed | 2024-04-09T20:15:12Z |
| publishDate | 2023-04-01 |
| publisher | BelloPrint Pazardjik |
| record_format | Article |
| series | Journal of Bio-Based Marketing |
| spelling | doaj.art-4353b2df3f064c5284277e17e915ae452023-03-31T10:16:38ZengBelloPrint PazardjikJournal of Bio-Based Marketing2683-08252023-04-0122212810.5281/zenodo.7788336MAIN DETERMINANTS OF DEMAND FOR DIGITAL SERVICES IN VITICULTUREPavel Chervenkov1 0Agricultural university of PlovdivViticulture, like any economic sector, undergoes structural changes caused by changes in the business environment. From the era of the "green revolution", viticulture today develops in the framework of sustainable competitive development. Competitive development is based on new approaches to management and development of the economy. Today, sustainable competitive development of the industry is understood as this development that combines the principles of the circular economy and the use of bio-based technologies and products. Applying these principles requires tools such as internet connectivity, the internet of things, and digitization of business processes in viticulture. The aim of the present study is to identify the main determinants of the demand for digital services in viticulture. The main method used to identify these determinants is the questionnaire survey. Through a specially designed, tested, and validated survey, information on the main determinants is collectedhttps://journalbbm.files.wordpress.com/2023/03/article_3-1.pdfdigital servicesviticulturedeterminants |
| spellingShingle | Pavel Chervenkov1 MAIN DETERMINANTS OF DEMAND FOR DIGITAL SERVICES IN VITICULTURE Journal of Bio-Based Marketing digital services viticulture determinants |
| title | MAIN DETERMINANTS OF DEMAND FOR DIGITAL SERVICES IN VITICULTURE |
| title_full | MAIN DETERMINANTS OF DEMAND FOR DIGITAL SERVICES IN VITICULTURE |
| title_fullStr | MAIN DETERMINANTS OF DEMAND FOR DIGITAL SERVICES IN VITICULTURE |
| title_full_unstemmed | MAIN DETERMINANTS OF DEMAND FOR DIGITAL SERVICES IN VITICULTURE |
| title_short | MAIN DETERMINANTS OF DEMAND FOR DIGITAL SERVICES IN VITICULTURE |
| title_sort | main determinants of demand for digital services in viticulture |
| topic | digital services viticulture determinants |
| url | https://journalbbm.files.wordpress.com/2023/03/article_3-1.pdf |
| work_keys_str_mv | AT pavelchervenkov1 maindeterminantsofdemandfordigitalservicesinviticulture |