Numeric and graphic risk information processing of high and low numerates in the intuitive and deliberative decision modes: An eye-tracker study

The influence of numeracy on information processing of two risk communication formats (percentage and pictograph) was examined using an eye tracker. A sample from the general population (N = 159) was used. In intuitive and deliberative decision conditions, the participants were presented with a hypo...

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Bibliographic Details
Main Authors: Carmen Keller, Christina Kreuzmair, Rebecca Leins-Hess, Michael Siegrist
Format: Article
Language:English
Published: Cambridge University Press 2014-09-01
Series:Judgment and Decision Making
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1930297500006793/type/journal_article