A STUDY ON DEVELOPMENT OF SPORTS CONSUMPTION SCALE

The main purpose of this study was to develop a measurement tool that can measure sports consumption rates in accordance with Turkish culture. The data obtained from the study can be used as a source for future sports marketing and sports consumption academic studies. The validity and reliability st...

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Main Authors: Övünç Erdeveciler, Velittin Balcı, Mahmut Elmas
Format: Article
Language:English
Published: ümit doğan üstün 2019-12-01
Series:Sportif Bakış Spor ve Eğitim Bilimleri Dergisi
Subjects:
Online Access:http://sportifbakis.com/Makaleler/191556678_367-382.pdf
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author Övünç Erdeveciler
Velittin Balcı
Mahmut Elmas
author_facet Övünç Erdeveciler
Velittin Balcı
Mahmut Elmas
author_sort Övünç Erdeveciler
collection DOAJ
description The main purpose of this study was to develop a measurement tool that can measure sports consumption rates in accordance with Turkish culture. The data obtained from the study can be used as a source for future sports marketing and sports consumption academic studies. The validity and reliability studies of the Sport Consumption Scale (SCS), which is under development, were conducted on a total of 434 sports participants and followers from 217 + 217. In order to determine the validity and reliability, exploratory and confirmatory factor analysis and Cronbach Alpha reliability coefficient were used. At the end of the study, a scale consisting of 13 items explaining 60,652 of the total variance was obtained. As a result of confirmatory factor analysis, the models of the scale were found to be theoretically and statistically appropriate. As a result, it is possible to state that the sports consumption scale formed in the light of the statistical analyzes on the scale data is valid and reliable. It can be said that the scale is a new measurement tool that measures the consumption of sports as a whole and has been introduced to the literature.
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spelling doaj.art-4387b80782f3438f83aaf9ec709a75fc2023-02-15T16:12:41Zengümit doğan üstünSportif Bakış Spor ve Eğitim Bilimleri Dergisi2148-905X2148-905X2019-12-016SI136738210.33468/sbsebd.107A STUDY ON DEVELOPMENT OF SPORTS CONSUMPTION SCALEÖvünç ErdevecilerVelittin BalcıMahmut ElmasThe main purpose of this study was to develop a measurement tool that can measure sports consumption rates in accordance with Turkish culture. The data obtained from the study can be used as a source for future sports marketing and sports consumption academic studies. The validity and reliability studies of the Sport Consumption Scale (SCS), which is under development, were conducted on a total of 434 sports participants and followers from 217 + 217. In order to determine the validity and reliability, exploratory and confirmatory factor analysis and Cronbach Alpha reliability coefficient were used. At the end of the study, a scale consisting of 13 items explaining 60,652 of the total variance was obtained. As a result of confirmatory factor analysis, the models of the scale were found to be theoretically and statistically appropriate. As a result, it is possible to state that the sports consumption scale formed in the light of the statistical analyzes on the scale data is valid and reliable. It can be said that the scale is a new measurement tool that measures the consumption of sports as a whole and has been introduced to the literature.http://sportifbakis.com/Makaleler/191556678_367-382.pdfsportsport marketingsport consumption
spellingShingle Övünç Erdeveciler
Velittin Balcı
Mahmut Elmas
A STUDY ON DEVELOPMENT OF SPORTS CONSUMPTION SCALE
Sportif Bakış Spor ve Eğitim Bilimleri Dergisi
sport
sport marketing
sport consumption
title A STUDY ON DEVELOPMENT OF SPORTS CONSUMPTION SCALE
title_full A STUDY ON DEVELOPMENT OF SPORTS CONSUMPTION SCALE
title_fullStr A STUDY ON DEVELOPMENT OF SPORTS CONSUMPTION SCALE
title_full_unstemmed A STUDY ON DEVELOPMENT OF SPORTS CONSUMPTION SCALE
title_short A STUDY ON DEVELOPMENT OF SPORTS CONSUMPTION SCALE
title_sort study on development of sports consumption scale
topic sport
sport marketing
sport consumption
url http://sportifbakis.com/Makaleler/191556678_367-382.pdf
work_keys_str_mv AT ovuncerdeveciler astudyondevelopmentofsportsconsumptionscale
AT velittinbalcı astudyondevelopmentofsportsconsumptionscale
AT mahmutelmas astudyondevelopmentofsportsconsumptionscale
AT ovuncerdeveciler studyondevelopmentofsportsconsumptionscale
AT velittinbalcı studyondevelopmentofsportsconsumptionscale
AT mahmutelmas studyondevelopmentofsportsconsumptionscale