Application of Kansei Engineering and Box-Behnken response surface methodology for shape parameter design: A case study of wine glass
Product appearance has become a more important influence on customers' preference in regards to product purchase. Not only do customers take into account functionality and cost, but also on aesthetic and affection value. Kansei engineering (KE) utilizes a product design methodology which tr...
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| Format: | Article |
| Language: | English |
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The Japan Society of Mechanical Engineers
2015-10-01
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| Series: | Journal of Advanced Mechanical Design, Systems, and Manufacturing |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/jamdsm/9/5/9_2015jamdsm0059/_pdf/-char/en |
| _version_ | 1811225737529655296 |
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| author | Chaiwat KITTIDECHA Ashuboda Chandrajith MARASINGHE |
| author_facet | Chaiwat KITTIDECHA Ashuboda Chandrajith MARASINGHE |
| author_sort | Chaiwat KITTIDECHA |
| collection | DOAJ |
| description | Product appearance has become a more important influence on customers' preference in regards to product purchase. Not only do customers take into account functionality and cost, but also on aesthetic and affection value. Kansei engineering (KE) utilizes a product design methodology which translates a customers' perception regarding feeling and emotion on appearance of a product into a product's design parameters. This study applied KE methodology to determine customer emotion on the shape of wine glasses and the optimal precise design parameters to obtain customer satisfaction. This study was performed using a four-factor and three-level Box-Behnken design under response surface methodology (RSM). The data obtained from the experiments were analyzed by analysis of variance. Furthermore, the data was fitted to a second-order polynomial equation using multiple regression analysis. The effects of four parameters of wine glass, namely the rim's width (A), the bowl's width (B), the bowl's height (C) and the stem's height (D) on the surface potential of five Kansei words, namely modern, quality, durable, ease of drinking and ease of handle were examined. The optimal model of wine glass design was controlled at A=90 mm, B=61.82 mm, C=126.67 mm and D=61.97 mm, respectively. The results of RSM indicate that the proposed shape design models can interpret all of customers' emotion about a product which in this case is a wine glass. Finally, this study provides useful understanding for shape parameter design and this method can be applied to a variety of design cases. |
| first_indexed | 2024-04-12T09:12:27Z |
| format | Article |
| id | doaj.art-4395a3276ede4278a4a26f8e992aa216 |
| institution | Directory Open Access Journal |
| issn | 1881-3054 |
| language | English |
| last_indexed | 2024-04-12T09:12:27Z |
| publishDate | 2015-10-01 |
| publisher | The Japan Society of Mechanical Engineers |
| record_format | Article |
| series | Journal of Advanced Mechanical Design, Systems, and Manufacturing |
| spelling | doaj.art-4395a3276ede4278a4a26f8e992aa2162022-12-22T03:38:55ZengThe Japan Society of Mechanical EngineersJournal of Advanced Mechanical Design, Systems, and Manufacturing1881-30542015-10-0195JAMDSM0059JAMDSM005910.1299/jamdsm.2015jamdsm0059jamdsmApplication of Kansei Engineering and Box-Behnken response surface methodology for shape parameter design: A case study of wine glassChaiwat KITTIDECHA0Ashuboda Chandrajith MARASINGHE1Information Science and Control Engineering, Nagaoka University of TechnologyInformation Science and Control Engineering, Nagaoka University of TechnologyProduct appearance has become a more important influence on customers' preference in regards to product purchase. Not only do customers take into account functionality and cost, but also on aesthetic and affection value. Kansei engineering (KE) utilizes a product design methodology which translates a customers' perception regarding feeling and emotion on appearance of a product into a product's design parameters. This study applied KE methodology to determine customer emotion on the shape of wine glasses and the optimal precise design parameters to obtain customer satisfaction. This study was performed using a four-factor and three-level Box-Behnken design under response surface methodology (RSM). The data obtained from the experiments were analyzed by analysis of variance. Furthermore, the data was fitted to a second-order polynomial equation using multiple regression analysis. The effects of four parameters of wine glass, namely the rim's width (A), the bowl's width (B), the bowl's height (C) and the stem's height (D) on the surface potential of five Kansei words, namely modern, quality, durable, ease of drinking and ease of handle were examined. The optimal model of wine glass design was controlled at A=90 mm, B=61.82 mm, C=126.67 mm and D=61.97 mm, respectively. The results of RSM indicate that the proposed shape design models can interpret all of customers' emotion about a product which in this case is a wine glass. Finally, this study provides useful understanding for shape parameter design and this method can be applied to a variety of design cases.https://www.jstage.jst.go.jp/article/jamdsm/9/5/9_2015jamdsm0059/_pdf/-char/enkansei engineeringresponse surface methodologybox-behnken designshape parameterwine glass |
| spellingShingle | Chaiwat KITTIDECHA Ashuboda Chandrajith MARASINGHE Application of Kansei Engineering and Box-Behnken response surface methodology for shape parameter design: A case study of wine glass Journal of Advanced Mechanical Design, Systems, and Manufacturing kansei engineering response surface methodology box-behnken design shape parameter wine glass |
| title | Application of Kansei Engineering and Box-Behnken response surface methodology for shape parameter design: A case study of wine glass |
| title_full | Application of Kansei Engineering and Box-Behnken response surface methodology for shape parameter design: A case study of wine glass |
| title_fullStr | Application of Kansei Engineering and Box-Behnken response surface methodology for shape parameter design: A case study of wine glass |
| title_full_unstemmed | Application of Kansei Engineering and Box-Behnken response surface methodology for shape parameter design: A case study of wine glass |
| title_short | Application of Kansei Engineering and Box-Behnken response surface methodology for shape parameter design: A case study of wine glass |
| title_sort | application of kansei engineering and box behnken response surface methodology for shape parameter design a case study of wine glass |
| topic | kansei engineering response surface methodology box-behnken design shape parameter wine glass |
| url | https://www.jstage.jst.go.jp/article/jamdsm/9/5/9_2015jamdsm0059/_pdf/-char/en |
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