Attitudinal Judgments of Dialect Traits and Colorism in African Americans

This study demonstrates how language and complexion influence professional and social perceptions of African Americans. This study contains an online verbal-guise survey where participants either saw a photo of a lighter skin-toned African-American male and female or an electronically darkened versi...

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Main Author: Akiah Watts
Format: Article
Language:English
Published: University of Edinburgh Library 2021-12-01
Series:Lifespans and Styles
Online Access:http://journals.ed.ac.uk/lifespansstyles/article/view/6637
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author Akiah Watts
author_facet Akiah Watts
author_sort Akiah Watts
collection DOAJ
description This study demonstrates how language and complexion influence professional and social perceptions of African Americans. This study contains an online verbal-guise survey where participants either saw a photo of a lighter skin-toned African-American male and female or an electronically darkened version. Audio was attached to each photo, which contains traits of African-American Vernacular English (AAVE) in the case of the male and Standard American English for the female. The results suggest African-American females are more likely to experience colorism in professional traits while African-American males are more likely to experience colorism in social traits. Additionally, the respondent’s race influences perceptions of AAVE.
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spelling doaj.art-43a1e9199d40473585cdf2b8bad0828d2023-01-31T13:54:34ZengUniversity of Edinburgh LibraryLifespans and Styles2057-17202021-12-017232010.2218/ls.v7i2.2021.66376637Attitudinal Judgments of Dialect Traits and Colorism in African AmericansAkiah Watts0Dartmouth CollegeThis study demonstrates how language and complexion influence professional and social perceptions of African Americans. This study contains an online verbal-guise survey where participants either saw a photo of a lighter skin-toned African-American male and female or an electronically darkened version. Audio was attached to each photo, which contains traits of African-American Vernacular English (AAVE) in the case of the male and Standard American English for the female. The results suggest African-American females are more likely to experience colorism in professional traits while African-American males are more likely to experience colorism in social traits. Additionally, the respondent’s race influences perceptions of AAVE.http://journals.ed.ac.uk/lifespansstyles/article/view/6637
spellingShingle Akiah Watts
Attitudinal Judgments of Dialect Traits and Colorism in African Americans
Lifespans and Styles
title Attitudinal Judgments of Dialect Traits and Colorism in African Americans
title_full Attitudinal Judgments of Dialect Traits and Colorism in African Americans
title_fullStr Attitudinal Judgments of Dialect Traits and Colorism in African Americans
title_full_unstemmed Attitudinal Judgments of Dialect Traits and Colorism in African Americans
title_short Attitudinal Judgments of Dialect Traits and Colorism in African Americans
title_sort attitudinal judgments of dialect traits and colorism in african americans
url http://journals.ed.ac.uk/lifespansstyles/article/view/6637
work_keys_str_mv AT akiahwatts attitudinaljudgmentsofdialecttraitsandcolorisminafricanamericans