Manufacturer's pricing strategies in cooperative and non-cooperative advertising supply chain under retail competition

Manufacturer's pricing strategies in cooperative and non-cooperative advertising supply chain under retail competition

This article studies the manufacturer's pricing strategy in a supply chain with a single manufacturer and two competing retailers. The manufacturer, as a Stackelberg leader specifies wholesale prices to two retailers who face advertisement dependent demand. Based on this gaming structure, two m...

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Bibliographic Details
Main Authors:	B. C. Giri, S. Sharma
Format:	Article
Language:	English
Published:	Growing Science 2014-06-01
Series:	International Journal of Industrial Engineering Computations
Subjects:	Supply chain Manufacturer Retailer Advertisement Stackelberg
Online Access:	http://www.growingscience.com/ijiec/Vol5/IJIEC_2014_6.pdf

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