MARKETING AWARENESS OF CROSSBORDER DESTINATION - THE CASE STUDY OF BIHOR- HAJDU/BIHAR EUROREGION
The study aims to highlight the high education students’ awareness about the tourism opportunities of the Bihor-Hajdu-Bihar euroregion of north-western Romania and eastern Hungary respectively, through a survey applied to the students of the University of Oradea and Debrecen cities, as county seats...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2020-02-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2020/gtg.28107-454.pdf |
| _version_ | 1818002074767458304 |
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| author | Corina-Florina TĂTAR Tomasz STUDZIENIECKI Klara CZIMRE Janos PENZES |
| author_facet | Corina-Florina TĂTAR Tomasz STUDZIENIECKI Klara CZIMRE Janos PENZES |
| author_sort | Corina-Florina TĂTAR |
| collection | DOAJ |
| description | The study aims to highlight the high education students’ awareness about the tourism opportunities of the Bihor-Hajdu-Bihar euroregion of north-western Romania and eastern Hungary respectively, through a survey applied to the students of the University of Oradea and Debrecen cities, as county seats of the of Bihor and Hajdu-Bihar. The respondents’ answers were stored into an SPSS database and its results processed and analyzed through generated charts. The results showed that most respondents claim for a better marketing of the euroregion and its activities, through internet and websites, indicating an eagerness to find out more about its potentialities. Most respondents were aware of the tourist attractions that the county from their side of the border offers, but only five respondents could provide tourist attractions that belong to the other side of the border, thus indicating that the euroregion is not yet perceived as a single tourist destination on the market. Therefore 79,7% of the respondents could name correctly one tourist attraction that belongs to the euroregion, more than half (67,2%) could provide two attractions and less than a half (40,6%) could provide three tourist attractions as incentives for visitation and marketing. |
| first_indexed | 2024-04-14T03:41:19Z |
| format | Article |
| id | doaj.art-43a8077e39ee432b84b7a7cb4e3a2748 |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-04-14T03:41:19Z |
| publishDate | 2020-02-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-43a8077e39ee432b84b7a7cb4e3a27482022-12-22T02:14:30ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172020-02-012819510310.30892/gtg.28107-454MARKETING AWARENESS OF CROSSBORDER DESTINATION - THE CASE STUDY OF BIHOR- HAJDU/BIHAR EUROREGIONCorina-Florina TĂTAR0Tomasz STUDZIENIECKI1Klara CZIMRE2Janos PENZES3University of Oradea, Department of Geography, Tourism and Territorial Planning, Universității Street, 1, 410087, Oradea, Romania, e-mail: corina_criste_78@yahoo.comGdynia Maritime University, Department of Management and Economics, Morska 81/87, 81-225 Gdynia, Poland, e-mail: tomaszstudzieniecki@wp.plUniversity of Debrecen, Department of Social Geography and Regional Development Planning, Egyetem tér 1, 4032, Debrecen, Hungary, e-mail: czimre.klara@science.unideb.huUniversity of Debrecen, Department of Social Geography and Regional Development Planning, Egyetem tér 1, 4032, Debrecen, Hungary, e-mail: jpenzes@unideb.huThe study aims to highlight the high education students’ awareness about the tourism opportunities of the Bihor-Hajdu-Bihar euroregion of north-western Romania and eastern Hungary respectively, through a survey applied to the students of the University of Oradea and Debrecen cities, as county seats of the of Bihor and Hajdu-Bihar. The respondents’ answers were stored into an SPSS database and its results processed and analyzed through generated charts. The results showed that most respondents claim for a better marketing of the euroregion and its activities, through internet and websites, indicating an eagerness to find out more about its potentialities. Most respondents were aware of the tourist attractions that the county from their side of the border offers, but only five respondents could provide tourist attractions that belong to the other side of the border, thus indicating that the euroregion is not yet perceived as a single tourist destination on the market. Therefore 79,7% of the respondents could name correctly one tourist attraction that belongs to the euroregion, more than half (67,2%) could provide two attractions and less than a half (40,6%) could provide three tourist attractions as incentives for visitation and marketing.http://gtg.webhost.uoradea.ro/PDF/GTG-1-2020/gtg.28107-454.pdfborderlandtourismbihor-hajdu bihar euroregionmarketingawareness |
| spellingShingle | Corina-Florina TĂTAR Tomasz STUDZIENIECKI Klara CZIMRE Janos PENZES MARKETING AWARENESS OF CROSSBORDER DESTINATION - THE CASE STUDY OF BIHOR- HAJDU/BIHAR EUROREGION Geo Journal of Tourism and Geosites borderland tourism bihor-hajdu bihar euroregion marketing awareness |
| title | MARKETING AWARENESS OF CROSSBORDER DESTINATION - THE CASE STUDY OF BIHOR- HAJDU/BIHAR EUROREGION |
| title_full | MARKETING AWARENESS OF CROSSBORDER DESTINATION - THE CASE STUDY OF BIHOR- HAJDU/BIHAR EUROREGION |
| title_fullStr | MARKETING AWARENESS OF CROSSBORDER DESTINATION - THE CASE STUDY OF BIHOR- HAJDU/BIHAR EUROREGION |
| title_full_unstemmed | MARKETING AWARENESS OF CROSSBORDER DESTINATION - THE CASE STUDY OF BIHOR- HAJDU/BIHAR EUROREGION |
| title_short | MARKETING AWARENESS OF CROSSBORDER DESTINATION - THE CASE STUDY OF BIHOR- HAJDU/BIHAR EUROREGION |
| title_sort | marketing awareness of crossborder destination the case study of bihor hajdu bihar euroregion |
| topic | borderland tourism bihor-hajdu bihar euroregion marketing awareness |
| url | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2020/gtg.28107-454.pdf |
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