Retro-Innovation and Corporate Social Responsibility
The paper deals with the retro-innovation and their importance to corporate social responsibility (CSR). Corporate social responsibility is a process with the aim to encourage a positive impact through activities on the environment, consumers, employees, communities, and all other stakeholders of th...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2015-11-01
|
| Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/sues-2015-0023 |
| _version_ | 1798039784961081344 |
|---|---|
| author | Loucanova Erika Parobek Jan Kalamarova Martina |
| author_facet | Loucanova Erika Parobek Jan Kalamarova Martina |
| author_sort | Loucanova Erika |
| collection | DOAJ |
| description | The paper deals with the retro-innovation and their importance to corporate social responsibility (CSR). Corporate social responsibility is a process with the aim to encourage a positive impact through activities on the environment, consumers, employees, communities, and all other stakeholders of the public sphere. The accelerated rate of technological and social change influences on the society. The main social problems are symptoms of future shock. Retro-innovation trend is emerging against an accelerating backdrop of “datafication”. New products are designed to connect customers with the past in ways that are nostalgic, interactive and environmental. CSR thanks to the retroinnovation encourages has a positive impact on the all stakeholders and eliminates the future shock. |
| first_indexed | 2024-04-11T21:58:29Z |
| format | Article |
| id | doaj.art-43b8bc66c36549e0a2ce4f16bb7a235e |
| institution | Directory Open Access Journal |
| issn | 1584-2339 |
| language | English |
| last_indexed | 2024-04-11T21:58:29Z |
| publishDate | 2015-11-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
| spelling | doaj.art-43b8bc66c36549e0a2ce4f16bb7a235e2022-12-22T04:01:01ZengSciendoStudia Universitatis Vasile Goldis Arad, Seria Stiinte Economice1584-23392015-11-0125411010.1515/sues-2015-0023sues-2015-0023Retro-Innovation and Corporate Social ResponsibilityLoucanova Erika0Parobek Jan1Kalamarova Martina2Technical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak republicTechnical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak republicTechnical University in Zvolen, The Faculty of Wood Sciences and Technologies, Department of marketing, trade and world forestry, Slovak republicThe paper deals with the retro-innovation and their importance to corporate social responsibility (CSR). Corporate social responsibility is a process with the aim to encourage a positive impact through activities on the environment, consumers, employees, communities, and all other stakeholders of the public sphere. The accelerated rate of technological and social change influences on the society. The main social problems are symptoms of future shock. Retro-innovation trend is emerging against an accelerating backdrop of “datafication”. New products are designed to connect customers with the past in ways that are nostalgic, interactive and environmental. CSR thanks to the retroinnovation encourages has a positive impact on the all stakeholders and eliminates the future shock.https://doi.org/10.1515/sues-2015-0023corporate social responsibilityfuture shockretro-innovation. |
| spellingShingle | Loucanova Erika Parobek Jan Kalamarova Martina Retro-Innovation and Corporate Social Responsibility Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice corporate social responsibility future shock retro-innovation. |
| title | Retro-Innovation and Corporate Social Responsibility |
| title_full | Retro-Innovation and Corporate Social Responsibility |
| title_fullStr | Retro-Innovation and Corporate Social Responsibility |
| title_full_unstemmed | Retro-Innovation and Corporate Social Responsibility |
| title_short | Retro-Innovation and Corporate Social Responsibility |
| title_sort | retro innovation and corporate social responsibility |
| topic | corporate social responsibility future shock retro-innovation. |
| url | https://doi.org/10.1515/sues-2015-0023 |
| work_keys_str_mv | AT loucanovaerika retroinnovationandcorporatesocialresponsibility AT parobekjan retroinnovationandcorporatesocialresponsibility AT kalamarovamartina retroinnovationandcorporatesocialresponsibility |